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Movie Marketing
Opening The Picture And Giving It Legs
by Tiiu Lukk
©1997, stated First Edition, softcover, 274 pages, no illustrations, measures about 8 7/8 inches X 6 inches.
Excellent, New condition!
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"Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of marketers and distributors ( and occasionally filmmakers ) responsible for developing and implementing these strategies.
This indispensible and fascinating tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in film distribution and marketing.
The book also includes chapters on merchandising and promotions and creating trailers.
Among the films profiled are ~ Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice, and Brother's Keeper."
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This is a nice book for any Marketer, Filmmaker, Movie Maker, Studio Executive, Collector, Movie Fan, or for anyone interested in the Movie or Film Industry or Advertising!!
It would be a nice Gift!
If you have any questions, please feel free to contact me.
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