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Inside the Magic Kingdom by Connellan 1997 Walt Disney

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Item number:220478618819
Item location:Whitehall, PA, United States
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Item specifics - Textbooks, Education
Author: Thomas K. ConnellanFormat: Hardcover
Publisher: BardISBN-10: 1885167237
ISBN-13: 9781885167231Educational Level: --
Product Type: --Publication Year: 1997
Subject: Business & EconomicsLanguage: English
Condition: Acceptable  
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Synopsis
Customer loyalty is one of the hallmarks of a successful enterprise and no one engenders it better than Disney. INSIDE THE MAGIC KINGDOM examines how this global powerhouse is able to satisfy its frequent repeat customers and keep them coming back for more. Connellan, a management consultant, walks readers through some of the strategies and tactics Disney employs that other businesses can adopt to boost sales and customer retention.

Size
Length:194 pages
Height:9.3 in.
Width:5.8 in.
Thickness:0.8 in.
Weight:13.6 oz.

Publisher's Note
Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.
mer Disney employees, "Inside the Magic Kingdom" discloses the secrets behind the theme park's success and explains why more than two-thirds of its 30 million guests are repeat customers.


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