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Inside the Tornado: Marketing Strategies from Silicon V

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Ended:Nov 27, 200915:51:11 PST
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Item number:220502179749
Item location:Austin, TX, United States
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Item specifics - Textbooks, Education
Author: Geoffrey A. MooreFormat: --
Publisher: HarpercollinsEdition: 1
ISBN-10: 0887307655ISBN-13: 9780887307652
Educational Level: --Product Type: --
Publication Year: --Subject: --
Language: --Condition: Like New
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Size
Length:244 pages
Height:9.8 in.
Width:6.5 in.
Thickness:1.0 in.
Weight:19.2 oz.

Publisher's Note
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.
In this title the author provides high-tech companies and entrepreneurs with crucial insights into how to adjust strategies within the tornado phase of market development, and how to target opportunities before the competition does.

Industry reviews
"'Inside The Tornado' is a must-read for start-up cowboys with delusions of Pixar grandeur, as well as aww-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs. Moore makes it fun to learn why you're zapping aliens with a Sega control pad instead of one from 3DO."
Wired - Chris Clark (03/19/1996)


Portions of this page Copyright 1995 - 2010 Muze Inc. All rights reserved.
Product Category : Books
ISBN : 0887307655
Title : Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
EAN : 9780887307652
Authors : Geoffrey A. Moore
Binding : Hardcover
Publisher : HarperBusiness
Publication Date : 1995-10-25
Pages : 256
List Price (MSRP) : 30.00
Height : 0.9700 inches
Width : 6.4200 inches
Length : 9.5400 inches
Weight : 1.2100 pounds
Keywords : Industrial, Management, Advertising, General, General AAS, Hardcover, Printed Books
Condition : Like New

Light Shelf Wear. Pages yellowed from age.
Seller SKU: mon0000169296

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