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Item:Internet Direct Mail : The Complete Guide to Successful

Internet Direct Mail : The Complete Guide to Successful

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gilichbooks1 ( 2122)
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Item number:230386128037
Item location:gig harbor, WA, United States
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Last updated on 05:36:44 PM PST, Nov 19, 2009 View all revisions
Item specifics - Nonfiction Books
Author: Michelle Feit, Robert W. Bly, Stevan RobertsPublisher: McGraw-Hill
ISBN-10: 0658001361Subject: Business & Economics
ISBN-13: 9780658001369Topic: --
Format: HardcoverLanguage: English
Publication Year: 2000Condition: Very Good
Special Attributes: --  
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Size
Length:337 pages
Height:9.3 in.
Width:6.5 in.
Thickness:1.0 in.
Weight:21.6 oz.

Publisher's Note
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:
  • E-mail list brokers and service bureaus
  • Credit card companies and corporations offering merchants accounts
  • Books and software on Web marketing
  • Online advertising services
Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.


Portions of this page Copyright 1995 - 2009 Muze Inc. All rights reserved.
Product Category : Books
ISBN : 0658001361
Title : Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
EAN : 9780658001369
Authors : Robert Bly, Michelle Feit, Steve Roberts
Binding : Hardcover
Publisher : McGraw-Hill
Publication Date : 2000-09-01
Pages : 352
Dust Jacket : True
Jacket Condition : VG
List Price (MSRP) : 44.95
Height : 1.1000 inches
Width : 6.0000 inches
Length : 9.0000 inches
Weight : 1.3000 pounds
Keywords : All Amazon Upgrade, Business & Investing, Computers & Internet, Marketing, General AAS, High-Tech, Direct, Industrial, Multilevel, General, Web Marketing, Hardcover, Printed Books
Condition : Very Good

Light wear to the extremities, contents tight and clean, We are currently in the process of listing our entire, previously unlisted, Military/War collection. Check back often or browse our eBay Store.
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