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Seero LLC is an internet company
which was incorporated in April, 2007 as a Delaware LLC. The company’s
URL is www.seero.com and it is based out of San Francisco.
Seero.com is a geo-broadcasting
platform for users to broadcast and experience destinations around the
world. Seero fuses live and on-demand video with GPS mapping to create
a rich and unique user experience. Our technology is a response to the
convergence and proliferation of video and GPS features in the flourishing
mobile device market.
Seero is currently a fully
functional platform built on pay-as-you go Amazon Web Services. The
site pioneers proprietary integration with Keyhole Markup Language,
which is the new industry standard for mapping products like Google
Earth.
Seero has a unique integrated
in-house geo-advertising solution. Our advertising seamlessly integrates
with the user interface which was designed by a premier UI firm to promote
usability and aesthetics. To protect our brand and technology we have
filed a patent, registered trademarks and secured domain names.
The best way to illustrate Seero's technology is through examples of on-site videos:
Check out the feed below to see if we are broadcasting live and on location:
Some other links to examples of Seero's technology on site:
Seero stands apart from other
live video sites by integrating a suite of mapping technologies that
provide a rich local experience. On Seero a user can:
Broadcast and archive
live video.
Track their GPS
position in real-time and archive their course for playback.
Publish and geo-tag
location specific on-demand video clips.
Explore content
through an innovative geo-navigational interface.
Experience location
specific online advertisements and factoids.
Seero enables users to create
a new breed of content by elegantly combining streaming video and mapping.
The streaming content market in the United States alone is currently
estimated at 123.4 million people. Ustream.tv, an emerging player in
the live webcasting market, has achieved nearly 1 million monthly page
views since launching in March of 2007. Google Earth, a leading mapping
application, has exceeded 250 million downloads. Seero’s market positioning
embraces the cross-section of these two vibrant and growing sectors.
Seero allows anyone with a
camera and an internet connection to easily broadcast to a global audience.
Currently ultra mobile PCs (UMPC) are the best devices to showcase the
full potential of Seero’s mobile broadcasting technology. Many new
UMPC models include wireless broadband, a webcam and GPS hardware. The
UMPC market is expected to be 10 million units strong by 2010 and is
currently backed by industry heavy weights such as Microsoft and Intel.
Technology
Seero is a web broadcasting
platform that enables consumers to transmit live video over the internet
and track their GPS position in real-time along with the video stream.
A person can record and transmit streaming video in real-time using standard
consumer hardware, including a webcam and an ultra-mobile PC connected
to the internet via a 3G cellular connection (or WiFi/WiMax). In addition,
a person can utilize a standard GPS device to sync their live video
feed to their real-time GPS tracking data.
The Seero platform transmits live video and real-time GPS data to an
external server and then back to viewers on the web portal Seero.com.
Viewers can log onto Seero.com and watch live video synced with GPS
data from broadcasters around the world. The current purpose of this
consumer application is to allow people to showcase live video experiences
when they are on the move (in cars, on bikes, on boats, hiking, skiing,
traveling etc.)
Seero.com was built to be as user-friendly as possible, with the goal
of allowing anyone with the proper equipment to utilize the technology.
The cutting edge technology is simplified into a familiar web based
platform. Essentially- connect, click and broadcast.
For on-demand viewing, the Seero platform archives all live video broadcasts
for playback. Not only is the live video stored server-side, but the
synchronized GPS data is stored alongside it. On playback, the viewer
will see the GPS beacon moving across the map based on the associated
video's time stamp. Seero's real-time GPS tracking capabilities rely
on GPS satellite connectivity. A simple GPS software application pulls
the latitude/longitude data from the GPS receiver and feeds it to the
server, where it is patched alongside the video feed.
Seero's video broadcasting capability currently relies on the type of
wireless connectivity the mobile broadcaster has access to. While many
computers can connect to the internet via Wi-Fi hotspots, utilizing
the more geographically extensive cellular broadband networks is a better
option for on-the-move video broadcasting. There are several options
for high-speed 3G cellular networks provided by companies such as Verizon
and Sprint. These networks average an upstream bandwidth of 1 megabyte
per second, which is more than enough to transmit live video at a standard
quality. The cellular broadband modems that connect to the 3G networks
vary from being internal to connecting via an external USB port.
The majority of Seero's mobile broadcasters utilize Ultra Mobile PCS
(UMPCs) for their broadcasting needs. These smaller computers allow
for greater mobility and are often built durable for outdoor exploration.
Some brands of UMPCs we've successfully experimented with in the past
are the Sony Viao P and the Panasonic Toughbook.
Most people utilize standard consumer webcams to broadcast their live
video feed over Seero. These webcams can vary in price and quality.
Some higher end models, such as the Logitech Pro 9000, offer features
such as RightLight™ Technology that adjusts intelligently to produce
the best possible images in dimly lit settings.
The Business Differentiators
Seero differentiates
itself from the online video market by also offering live webcasting.
Seero stands apart
from live video sites by integrating a suite of mapping technologies
that provide a rich local experience. These include real-time
GPS tracking, geo-tagged video on demand, and geo-tagged advertisements.
Seero differentiates
itself from the thousands of competing video content sites by offering
geo-advertising. This system of serving ads based on a storefront’s
GPS location increases the correlation between the advertisement and
the page content.
Seero offers customizable
local features built around a live video interface including weather
and news feeds.
Seero pioneers proprietary
KML integration to Google’s My Maps and the Google Earth index.
Seero offers the
only existing way to fully immerse yourself in a destination from the
comfort of your home.
Seero LLC Technology and Assets
The Software:
Seero fuses live and on-demand video with GPS mapping to create a rich
and unique user experience. Our technology is a response to the
convergence and proliferation of video and GPS features in the flourishing
mobile device market.
Here is a breakdown of the
underlying software that powers Seero.com:
Geo-advertising server:
Seero incorporates a breakthrough geo-advertising model that enables
a broadcaster to advertise for businesses that are local to their webcast.
For example, if a broadcaster gives his local tour of a beach near Honolulu
and walks in proximity to a Hyatt Hotel, those viewing his webcast will
be served a customized Hyatt banner ad on his page: ‘The Hyatt
Honolulu is the only place in the world where you can swim with the
dolphins’. They will also see the exact position of that Hyatt
on the corresponding Google map.
The geo-advertising server
utilizes a proprietary algorithm to cycle through the 3 closest geo-tagged
advertisements or factoids. The back end of the advertising system
is handled by an OpenAds ad server. This setup provides a robust
advertising system that is extremely user friendly.
KML Integration:
Seero pioneers proprietary KML integration to Google’s My Maps and
the Google Earth index. All content produced or loaded on the
Seero platform is converted into KML geo files. This allows enhance
distribution through Google Earth, Google Maps and other major mapping
programs. For example, a user on Seero who specializes in art
museums would be able to broadcast live and upload video associated
with a number of art museums across New York City. The site would
automatically generate a KML file for that user’s content which would
be viewable as a map in Google Earth and Google Maps.
Waypoint Clustering Algorithm:
Seero utilizes a proprietary algorithm for map waypoint management.
This technology enables waypoint clustering to avoid overcrowding of
map icons. Similar geo-specific sites without this clustering
algorithm experience usability issues with waypoint overcrowding.
The Seero clustering algorithm is dynamic and offers different levels
of clustering at different zoom levels (ie waypoint clusters break apart
as you zoom in).
Custom Content Deliver Network:
Seero has a custom content delivery network to enable broadcasting of
live video. This CDN utilizes the RED5 streaming server and Amazon
Web Services’ EC2. The Seero CDN allows for unlimited scalability
of live broadcasts. Seero’s content delivery network takes advantage
of the significant cost savings of available cloud computing.
The in-house CDN offers extreme cost savings over other outsourced CDN
services that would be required to operate a similar site.
Full Profile Management:
Seero offers users full profile management including the following features:
Publishing/streaming
live video
Uploading geo-tagged
videos
Editing GPX Files
with previously recorded videos
Publishing, previewing,
and managing archived broadcasts
Setting a customizable
video playlist
Customizing profile
information like home location, avatar, and personal info
Setting local information
feeds like news and weather
Integration with
Google Calendar to keep viewers attuned to upcoming events
Integration with
Twitter for fostering and cultivating a broadcaster fan base
Customizing a survey
to poll visitors
Customizable Video and Map
Embed: Seero offers fully customizable video + map embeds
for each user. These embeds allow users to leverage their Seero
content on other pages across the web. The Seero embed offer customizability
of the following feature:
Layout (horizontal
or vertical)
Specific Content
Filtering (ie only show live broadcast, only show previously uploaded
content, show a combination or just show a specific video)
Playlist Management
(on your profile you can select an order in which your videos appear
in your embed)
Auto-play (You can
toggle your embed to auto-play when a user loads a page. This
is particularly useful when a broadcaster is live)
GPX Editor: Seero
has a GPX Editor built into its broadcasting module. This feature
enables users to edit GPX files (common format time stamped GPS files
which most GPS devices can capture) into the timeline of previously
recorded videos. For example, if a broadcaster is in a remote
are with no cellular connectivity, they would be able to capture a GPX
file on their Garmin while filming a piece on their digital camera and
then mix the files together on the site. The viewable video format
created using this module incorporates full GPS tracking functionality
on the viewing page and the embed.
GPS Application:
Seero has a proprietary GPS Java application that enables users to capture
GPS data from any NMEA compatible GPS device which can be attached to
a computer (this covers the great majority of GPS devices). The
Seero GPS application relays the broadcaster’s location in real-time
to a Google map alongside the live video feed. The application
allows for real-time updating and tracking during a live broadcast.
For example, as I drive down Market Street viewers will be able to watch
my live stream while tracking my location along the route.
User Interface:
To overcome the difficulties of visually tying together Live Video,
GPS mapping, geo-advertising, chat and a number of other features, Seero
partnered with Momentum Design Lab to create an optimized layout.
This optimized UI adds great value and usability so viewers can virtually
experience a broadcaster’s location.
Intellectual Property:
To protect our brand and intellectual property we have filed a patent,
registered trademarks, secured domain names and retained the services
of intellectual property legal counsel.
Patent: Seero's
broadcasting platform incorporates many unique features that work together
as a system. Because of the novelty of the integrated broadcasting platform
we have taken measures to hedge competitive forces by filing a patent
entitled: “Systems and Methods for Providing Live, Remote Location
Experiences”. The goal is to legally protect many of the unique
features of the platform such as the geo-advertising engine and associated
map marker integration. The patent pending technology could become an
increasingly valuable asset as we move into a new geographically focused
web.
Trademarks: As
a measure to protect the Seero brand we have applied for and secured
the trademark: “putting video on the map”.
Domains: As a
measure to protect the Seero brand we have secured various domain extensions
for Seero including .com, .net, .tv, and .us. Reputation/PR:
Due to its novel nature, Seero.com has received press coverage across
a wide spectrum of media outlets. These include some of the following
sources:
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