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Balanced Brand: How to Balance the Stakeholder Forces T

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Item number:260490492542
Item location:Hillside, NJ, United States
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Last updated on 10:09:33 AM PST, Nov 21, 2009 View all revisions
Item specifics - Nonfiction Books
Author: John Foley, Julie KendrickPublisher: Jossey-Bass Inc Pub
ISBN-10: 0787983098Subject: Business & Economics
ISBN-13: 9780787983093Topic: --
Format: HardcoverLanguage: English
Publication Year: 2006Condition: Very Good
Special Attributes: --  
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Detailed item info
Size
Length:187 pages
Height:9.5 in.
Width:6.5 in.
Thickness:1.0 in.
Weight:12.8 oz.

Publisher's Note
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.


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Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business

Product Category : Books
ISBN : 0787983098
Title : Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
EAN : 9780787983093
Authors : John Foley, Julie Kendrick
Binding : Hardcover
Publisher : Jossey-Bass
Publication Date : 2006-02-03
Pages : 208
List Price (MSRP) : 27.95
Height : 1.0000 inches
Width : 6.2000 inches
Length : 9.1000 inches
Weight : 0.9000 pounds
Keywords : General, Production & Operations, Advertising, Product Management, Production, Operation & Management, Marketing, General AAS, All Amazon Upgrade, Business & Investing, Engineering, Professional & Technical, Hardcover, Printed Books
Condition : Very Good

*** Great condition *** clean copy *** no highlights *** ***K11E

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