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Naked Conversations: How Blogs are Changing the Way Bus

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Item number:	260494969969
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Item specifics - Nonfiction Books

Author:	Robert Scoble, Shel Israel	Publisher:	John Wiley & Sons Inc
ISBN-10:	047174719X	Subject:	Business & Economics
ISBN-13:	9780471747192	Topic:	--
Format:	Hardcover	Language:	English
Publication Year:	2006	Condition:	Acceptable
Special Attributes:	--

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Length:	251 pages
Height:	9.0 in.
Width:	6.3 in.
Thickness:	0.8 in.
Weight:	16.8 oz.

Publisher's Note
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
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Scoble, a video blogger for Microsoft, and technology guru Israel have put together a bible for business bloggers. Drawn from their own experiences, as well as from numerous comments posted to their blog (http://redcouch.typepad.com/), they have produced a book with the conversational style of blogs. Starting with a brief history of -Word-of-Mouth- products such as the ICQ global instant messaging service and web browser Firefox, and placing blogging firmly in this context, they state that blogs are -Word-of-Mouth on Steroids.- Included are interviews with company bloggers from the technology industry, of course, but also from various other businesses. Scoble and Israel outline the right and the wrong ways to blog in a business context (e.g., don't say anything you wouldn't say directly to a client or the company VP) and provide basic advice on blogging generally and on related emerging technologies. The key points of the book are that blogs are better than traditional one-way marketing because they allow instant two-way communication with customers, developing a loyalty unmatched by other marketing endeavors. In fact, if a business doesn't blog, its customers will abandon that company in favor of one that does. This book should be in all public libraries and academic business collections.—Robert Harbison, Western Kentucky Univ. Lib., Bowling Green (<i>Library Journal</i>, January 15, 2006)  <p> For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"—i.e., not filtered through his employer's marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the <i>blogosphere</i>... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers. They consider the darker aspects of blogging as well—including the possibility of getting fired by an unsympathetic employer. For companies that have already embraced blogging, this book is an essential guide to best practice. <i>(Feb.)</i> (<i>Publishers Weekly</i>, December 5, 2005)

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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
047174719X New Robert Scoble; Shel Israel Wiley 0000-00-00 18.71

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Bill Gates on Robert Scoble: ""You are letting people have a sense of the people here. You're building a connection. People feel more a part of this. Maybe they'll tell us how we can better improve our products."" ""Scoble and Israel really understand the issues of corporate blogging well. They discuss why it's important for businesses of all sizes to engage in this new form of communication with their customers and of course, the danger of not participating."" --Michael Gartenberg, Vice President &


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Shipping: Handling time is 1 to 3 business days after receiving your payment. Domestic: Books are shipped media mail, or expidited through USPS or UPS. Please allow 7 to 14 business days for delivery. It can take up to 21 days or longer for media mail. Military: USPS Priority is the only shipping method that can be used for APO/FPO shipment to military personnel. International: We ship DHL Global Mail. Delivery time is 4-6 weeks. Please be patient as customs can add time to the 4 -6 weeks arrival of your package. Packages are not trackable once they are inserted into the mail system. Tarrot cards cannot be shipped overseas due to carrier restrictions. International Customers: If you are unable to wait up to 8 weeks for your delivery, we suggest that you purchase your item locally. Combined shipping is not available at this time. Items may be shipped from different location depending on stock availability. Returns: If you purchase insurance we will replace your item if it is lost or damaged in the mail. We will replace defective items. Sales Tax: Items sold in the state of California are subject to sales tax, currently 8.25%


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