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Item:THE CHANGE FUNCTION by PIP COBURN/TECHNOLOGY/MARKETING
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THE CHANGE FUNCTION by PIP COBURN/TECHNOLOGY/MARKETING

Item condition:Very Good
Ended:Nov 08, 200905:47:24 PST
Bid history:0 bids
Starting bid:US $2.99
Shipping:$2.50US Postal Service Media MailSee more services 

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Item number:260499957366
Item location:Beverly Hills, CA, United States
Ships to:United States
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Item specifics - Nonfiction Books
Author: Pip CoburnPublisher: Portfolio
ISBN-10: 1591841321Subject: Science & Technology
ISBN-13: 9781591841326Topic: BUSINESS & MARKETING
Format: HardcoverLanguage: English
Publication Year: 2006Condition: Very Good
Special Attributes: 1st Edition  
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Detailed item info
Size
Length:220 pages
Height:9.3 in.
Width:6.0 in.
Thickness:1.0 in.
Weight:15.2 oz.

Publisher's Note
An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies.


Portions of this page Copyright 1995 - 2009 Muze Inc. All rights reserved.
1ST PENGUIN BOOKS EDITION. CUTTING EDGE VIEW OF MARKETING NEW TECHNOLOGIES TO THE PUBLIC.
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Item location: Beverly Hills, CA, United States
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