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Say it and Live it, Patricia Jones, Larry Kahaner, Good

Item condition:Good
Ended:Nov 11, 200906:06:57 PST
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Item number:270469105819
Item location:anderson, SC, United States
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Item specifics - Nonfiction Books
Author: Larry Kahaner, Patricia JonesPublisher: Doubleday
ISBN-10: 0385476302Subject: Business & Economics
ISBN-13: 9780385476300Topic: --
Format: PaperbackLanguage: English
Publication Year: 1995Condition: Good
Special Attributes: --  
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Synopsis
A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document--annual report, press release, news article, statement from the board of directors--tells us more about a company's values and ethics. This is a collection of the 50 best corporate mission statements in America and a list of tips on how to write your own.

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Height:9.3 in.
Width:6.5 in.
Thickness:1.0 in.
Weight:12.8 oz.

Publisher's Note
Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements -- the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a companys vision and its goal. No other document -- annual report, press release, news article, statement from the board of directors -- tells us more about a companys values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it -- so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. Say It And Live It is the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerrys, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kelloggs, Readers Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.
Say It and Live It is the first collection of the most intriguing corporate mission statements, and will be an invaluable source for individuals who are beginning to think about and write their own corporate mission statements. It is an Elements of Style for any company - small, large, or medium size - embarking on the complex but rewarding task of determining "Who am I?" and "What is my purpose?"

Industry reviews
Jones and Kahaner present a compendium of 50 corporate "mission statements, values, philosophies, visions, or whatever they call them" from companies that practice what they proclaim. In Peak Performers (LJ 4/1/86), Charles Garfield opines that mission statements exceeding ten words are useless. His reasoning is simple: it is unlikely that either a board member or a frontline employee can recall a verbose and complicated mission. Few mission statements presented here meet this requirement, General Electric's being an exception ("Boundary-less...Speed...Stretch"). The last chapter, "Six Rules for Writing Your Own Mission Statement," is a "by the numbers" approach to the task. Unfortunately, the last thing any enterprise needs is a cookbook mission. Most libraries could do without this book in their collections. Steven Silkunas, Southeastern Pennsylvania Transit Authority, Philadelphia
Adams 


Portions of this page Copyright 1995 - 2010 Muze Inc. All rights reserved.

Say it and Live it

Product Category : Books
ISBN : 0385476302
Title : Say it and Live it
EAN : 9780385476300
Authors : Patricia Jones, Larry Kahaner
Binding : Paperback
Publisher : Broadway Business
Publication Date : 1995-04-01
Pages : 284
List Price (MSRP) : 19.00
Height : 0.7300 inches
Width : 6.6600 inches
Length : 8.4400 inches
Weight : 0.7900 pounds
Keywords : General, General AAS, Systems & Planning, Strategy & Competition, Paperback, Printed Books
Condition : Good

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