
This listing has ended. Item:Inside the Tornado: Marketing Strategies from Silicon V

Item specifics - Textbooks, Education

Author:	Geoffrey A. Moore	Format:	--
Publisher:	Harpercollins	Edition:	1
ISBN-10:	0887307655	ISBN-13:	9780887307652
Educational Level:	--	Product Type:	--
Publication Year:	--	Subject:	--
Language:	--	Condition:	Good

See reviews

Detailed item info

Size
Length:	244 pages
Height:	9.8 in.
Width:	6.5 in.
Thickness:	1.0 in.
Weight:	19.2 oz.

Publisher's Note
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership. In this title the author provides high-tech companies and entrepreneurs with crucial insights into how to adjust strategies within the tornado phase of market development, and how to target opportunities before the competition does.
Industry reviews
"'Inside The Tornado' is a must-read for start-up cowboys with delusions of Pixar grandeur, as well as aww-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs. Moore makes it fun to learn why you're zapping aliens with a Sega control pad instead of one from 3DO." Wired - Chris Clark (03/19/1996)

Item Notes:

Frequently Asked Questions

Q: Do you Combine Shipping?
A: Yes! Books qualify for a $1.49 discount for each item after the first one. Even books that are offered with Free Shipping will qualify for this discount. In order to receive the discount, you must purchase all of the items in a single transaction. I small number of our listings will require immediate payments and do not quailfy for the combined discount. This is due to a limitation in the eBay listing system.

Q: How long will it take to receive my order?
A: We ship your order as quickly as possible. All orders are shipped via the USPS and all domestic orders will receive delivery confirmation. If you order Standard Shipping your order will take 4-14 business days to arrive. For items that quailfy for Expedited Shipping, those items will ship via USPS Priority Mail and will arrive 2-4 days after shipping.

Q: Will you accept payment methods other than PayPal?
A: At this time we can only accept payment via PayPal. PayPal is fast and secure and it protects both the buyer and seller from many types of internet scams.

Q: Can you ship to my country?
A: If the item quailfies for International Shipping, then you will be able to purchase that item. If you do not have the option to purchase then that item does not quailfy for International Shipping.

Q: I left you positive feedback, when are you going to leave me feedback?
A: Our system automatically leaves positive feedback for each and every order 15 days after the purchase date. Thanks for your order!

Q: After I placed my order I decided I don't need the book. What can I do?
A: We will refund any purchase within 30 days once we receive the item back in the same condition in which we shipped it. We reserve the right to charge a 20% restocking fee for items that are returned for reasons other than an error on our part.
Send returns to:
Big River Books
804 Great Southwest Pkwy
Atlanta, GA 30336

Once we receive the item we will authorize a refund through PayPal for the amount of the item less the shipping fee.

Q: What does "Good Book" mean? A: If we have a book listed as "New", then that book is exactly that, NEW. If it is used it will be described as "Good". As a used book it will have some wear. The cover may be worn, some pages my have highlighting or minor underlining, it could also contain a previous owner's name inside the cover. The binding will be tight and all of the pages are still attached. If a book is described as "Acceptable" the cover will have significant wear and possibly some small tears, and there is likely a great deal of highlighting and underlining through out the book.

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Product Category : Books
ISBN : 0887307655
Title : Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
EAN : 9780887307652
Authors : Geoffrey A. Moore
Binding : Hardcover
Publisher : HarperBusiness
Publication Date : 1995-10-25
Pages : 256
List Price (MSRP) : 30.00
Height : 0.9700 inches
Width : 6.4200 inches
Length : 9.5400 inches
Weight : 1.2100 pounds
Keywords : Industrial, Management, Strategy & Competition, Advertising, General, General AAS, Illustrated, Hardcover, Printed Books
Condition : Good

About Big River Books, LLC

Our company is dedicated to providing you with the best quality, lowest cost products on eBay. We have years of experience selling books both wholesale and online.

Payment

We accept PayPal for all eBay orders. Our system will leave positive buyer feedback 15 days after the original purchase date.

Shipping

We ship daily Monday through Friday. We now offer combined shipping for multiple item orders. If Expedited or International Shipping do not display as an option, then that item does not qualify for that service.

International Shipping: Import duties, taxes, and charges are NOT INCLUDED in the item price or shipping charges. These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to bidding / buying. These charges are normally collected by the delivering freight (shipping) company or when you pick the item up do not confuse them for additional shipping charges. We do not mark merchandise values below value or mark items as "gifts." US and International government regulations prohibit such behavior.

Returns

Your satisfaction is very important to us. Please contact us via the methods available within eBay regarding any problems before leaving negative feedback. Any defects, damages, or material differences with your item, must be reported to us within 7 days of receipt of the item or 30 days from date of shipment.

The returned merchandise must be postmarked within 30 days of the shipment notification. Non-deliveries must be reported within 30 days of Shipment Notification. Undeliverable, unclaimed, refused, or insufficient addresses will be subject to a 20% restocking fee plus the cost of shipping.

Shipping and handling

Save up to $1.49 on shipping when you buy additional eligible items from big_river_books.

Item location: Powder Springs, GA, United States

Shipping to: Worldwide

Change country:	ZIP Code:

Shipping and handling	To	Service	Estimated delivery*
US $3.99	United States	Standard Flat Rate Shipping Service	Varies Seller ships within 1 day after receiving cleared payment.
US $6.99	United States	Expedited Flat Rate Shipping Service	Varies Seller ships within 1 day after receiving cleared payment.

*The estimated delivery time is based on the seller's handling time, the shipping service selected, and when the seller receives cleared payment. Sellers are not responsible for shipping service transit times. Transit times may vary, particularly during peak periods.

Domestic handling time

Will usually ship within 1 business day of receiving cleared payment.

Return policy

Item must be returned within	Refund will be given as	Return policy details
14 days after the buyer receives it	Money Back
The seller is responsible for return shipping costs.

Payment details

Payment method	Preferred/Accepted	Buyer protection on eBay
	Accepted	Pay with and your full purchase price is covered \| See terms