Made To Stick by Chip Heath, Dan Heath 2007 Audio Book

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81/2 Hours . 7 Compact Discs

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas "stick."

Why do some ideas thrive while others die?  And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle these vexing questions head-on.  The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.

Made to stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.

Chip Heath is a professor of organizational behavior in the Graduate School of Business a Stanford University.  He lives in Los Gatos, California.

Dan Heath is a consultant at Duke Corporate Education.  A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company.  He lives in Raleigh, North Carolina.

Charles Kahlenberg's Film Credits include Wedding Crashers and Fun with Dick and Jane.  His television credits include Cold Case, ER and Seinfeld.