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Item:The Milk Mustache Book: A Behind-The-Scenes Look at Ame
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The Milk Mustache Book: A Behind-The-Scenes Look at Ame

Item condition:Good
Ended:Nov 12, 200908:04:17 PST
Price:US $8.50
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Item number:300357042654
Item location:Norfolk, VA, United States
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Item specifics - Nonfiction Books
Author: Bernie Hogya, Jay Schulberg, Sal TaibiEdition: 1
Publisher: Ballantine BooksISBN-10: 0345427297
Subject: Business & EconomicsISBN-13: 9780345427298
Topic: --Format: Paperback
Language: EnglishPublication Year: 1998
Condition: GoodSpecial Attributes: --
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Size
Length:153 pages
Height:11.5 in.
Width:8.5 in.
Thickness:0.5 in.
Weight:23.2 oz.

Publisher's Note
Go behind the scenes with the celebrity milk ad campaign that became famous in itself. Plus see never-before-published photos of your favorite celebs--and a brand-new ad.
WHERES YOUR MUSTACHE?Inside this book youll find the complete collection of Milk Mustache ads that won the hearts of millions worldwide--and some new ones revealed for the first time. Youll see the spoofs, the rip-offs, the bits from Leno and Letterman. You'll learn the inside story of how this captivating series came to be, go behind-the-scenes to the photo shoots, and discover the secrets of those famous moustaches--plus see never-before-published photos of your favorite celebrities.So grab a tall, cold glass of MILK and enjoy!

Industry reviews
YA-One of the most successful advertising campaigns ever is the "Milk Mustache" ad created for the milk industry. These spots are so popular that celebrities often offer to make them, rather than waiting to be asked. Schulberg, the director of the team that created the campaign, traces it from its conception to its state today. He does an excellent job of showing how the idea was hatched, what focus it would have, why there are so many different versions of the ads, and why some pieces will only appear in certain magazines. Most of the book is taken up with full-color photographs. It concludes with some of the better spoofs on the campaign. Although there isn't much text here, there is enough information for students studying marketing and merchandising. It's also a valuable resource for those who can't identify all of the people in the ads.-Robert Burnham, R. E. Lee High School, Springfield, VA
Fox 


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Product Category : Books
ISBN : 0345427297
Title : The Milk Mustache Book: A Behind-The-Scenes Look at America's Favorite Advertising Campaign
EAN : 9780345427298
Authors : Jay Schulberg
Binding : Paperback
Publisher : Ballantine Books
Publication Date : 1998-10-06
Pages : 176
Dust Jacket : False
List Price (MSRP) : 18.00
Height : 0.4300 inches
Width : 8.5700 inches
Length : 11.0100 inches
Weight : 1.6000 pounds
Keywords : General, General AAS, Art, Popular Culture, Illustrated, Paperback, Printed Books, Ages 4-8
Condition : Good

Ex-library. Oversize-2-X.

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Book Ratings:

Very Good: A copy that has been read, but remains in very good condition. If a dust jacket is present, the dust jacket may have some wear and tear.

Good Condition: A copy that has been read, but remains in good condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or be an ex-library item. Some pages or dust-jacket may have tiny tears.

Acceptable Condition: A readable copy. Some pages may be loose and or torn (the dust cover may be missing). May have a cracked spine or be an ex-library item. May have some staining, but not to excess.
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