ABERCROMBIE ADVERTISING ART, PHOTOGRAPHY, GAY INTEREST

A&F QUARTERLY BACK TO SCHOOL ISSUE 2001

THESE CATALOGS WERE ONE OF THE BOLDEST RE-BRANDING AD CAMPAIGNS OF THE EARLY 2000'S ABERCROMBIE & FITCH WAS AN EAST COAST UPPER HIGH END SPORTING GOODS STORE STARTED IN NEW YORK CITY IN THE 1940'S. IT'S CLIENTELE WERE GENTLEMEN SPORTSMEN, AND IT SOLD MAINLY SPORTS EQUIPMENT FOR SPORTS SUCH AS HUNTING, FISHING, AND CAMPING, AND SOME APPAREL. IT DISAPPEARED FROM THE RETAIL SCENE IN THE 1990'S.

THE NAME WAS SOLD, AND A COMPLETELY NEW IMAGE WAS CREATED. ASIDE FROM THE STORES, AND PRINT ADS, THESE CATALOGS WERE PROBABLY THE THE MOST IMPORTANT AND MEMORABLE PART OF THE CAMPAIGN. INFLUENCED BY PHOTO ICONS SUCH AS BRUCE WEBER, AND HERB RITTS THESE HIGHLY SENSUAL PAGES OF BEAUTIFUL YOUNG MEN AND WOMEN AT PLAY ILLUSTRATED A  FASHION- STYLE, AND LIFESTYLE NOT SEEN BEFORE IN POPULAR PRICED MERCHANDISE.

THE CATALOGS ARE BEAUTIFULLY PRODUCED IN COLOR, AND BLACK AND WHITE ON GOOD QUALITY PAPER. THEY ARE PAPERBOUND AND ARE 9" X 11"

THERE ARE ABOUT 20 IN THE SERIES . I AM OFFERING THEM INDIVIDUALLY, AND AS FAR AS I AM CONCERNED THERE IS NOT A WEAK ISSUE IN THE ENTIRE CAMPAIGN. I AM ONLY ABLE TO SHOW THE COVER AND TWO MAJOR SHOTS OF EACH ISSUE BUT IF YOU REMEMBER THESE, YOU WILL JUMP AT THE CHANCE TO SNAP UP THESE PIECES OF ADVERTISING HISTORY

I AM STARTING THE BIDDING FOR EACH ISSUE AT $19.99. I WILL SHIP VIA USP EXPRESS MAIL FOR THE FLAT RATE OF $7.75

GOOD LUCK WITH YOUR BIDS