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Buzz Marketing with Blogs For Dummies (For Dummies (Bus

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Item number:320415351484
Item location:portland, OR, United States
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Item specifics - Nonfiction Books
Author: Susannah GardnerPublisher: For Dummies
ISBN-10: 076458457XCategory: Business & Economics
ISBN-13: 9780764584572 --
Format: Softcover --
Publication Year: 2005Condition: Good
Special Attributes: --  
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Series:For Dummies (Business & Personal Finance)

Size
Length:338 pages
Height:9.0 in.
Width:7.3 in.
Thickness:0.8 in.
Weight:19.2 oz.

Publisher's Note
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion

If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to:

  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Industry reviews
"&#8230;explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising." (<i>VNU</i>, 26<sup>th</sup> May 2005)


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Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))

Susannah Gardner

Book Notes:
Binding: Paperback
Book Condition: Good
Jacket Condition:
ISBN: 076458457X
Publication Date: 2005-04-08
Publisher: For Dummies
Pages: 360
Height: 0.8700 inches
Width: 7.4000 inches
Weight: 1.1900 pounds

About Powell's Books

From humble storefront beginnings in 1971, on a quiet corner of northwest Portland, Oregon, Powell's Books has grown into one of the world's great bookstores, with six locations in the Portland-metropolitan area. Plus, we've been filling orders online since 1994, so you can be sure your order will be handled in the most experienced and professional manner.

Money Back Guarantee

Your total satisfaction is our goal. If you are unhappy with your purchase for any reason, simply return the book in its original condition within two weeks of order, and we'll credit your account for the full amount of the title. Read more here.

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Standard shipping 4-11 business days$3.98
Expedited shipping 2-9 business days$6.98

All orders are shipped from Portland, Oregon. While the overwhelming majority of packages shipped via Standard shipping arrive within the time specified above, in rare cases shipments can take 3 to 5 weeks to arrive. Please note: At this time, we ship only within the United States. Shipments to Alaska, Hawaii, and APO/FPO addresses are shipped via our Standard option.

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© 2008 Powell's Books Inc.

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