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Getting into Your Customer's Head: 8 Secret Roles of Se

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Item number:320434073413
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Item specifics - Nonfiction Books
Author: Kevin DavisEdition: 1
Publisher: Times BooksEdition Description: Illustrated
ISBN-10: 0812926285Subject: Business & Economics
ISBN-13: 9780812926286Topic: --
Format: HardcoverLanguage: English
Publication Year: 1996Condition: Good
Special Attributes: --  
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Detailed item info
Synopsis
This book provides a blueprint for anyone who wants to attain a higher level of sales success. It is invaluable for anyone who has customers, including salespeople, small business owners, professional service providers, managers, and corporate executives.

Size
Length:308 pages
Height:10.0 in.
Width:6.5 in.
Thickness:1.2 in.
Weight:20.0 oz.

Publisher's Note
Most people know selling is much more difficult than it was just a few years ago. But do you know what you can do to grow your sales in today's tougher market? Getting Into Your Customer's Head provides the answer. This book will help you anticipate buyers' thoughts and feelings so you can stay in step with them - which is one giant step ahead of your competition. Getting Into Your Customer's Head will help you increase sales by matching new selling techniques to today's tougher buying behavior. Kevin Davis presents eight unique selling roles and a clear plan of action needed for each step of the sale. The student, doctor, architect, coach, therapist, negotiator, teacher, and farmer roles all have specific techniques for moving you and your customer smoothly through the buying process. For example, the student role shows you how change affects your customers and how you can use this knowledge to open closed doors. The doctor diagnoses "little problems" and uncovers "big needs". The architect designs customer-focused solutions that lock out competition. Kevin's advice will sharpen your competitive selling skills. Techniques such as finding the "power broker" (the real decision maker) in a complex sale provide valuable tools for selling smart and winning the sale. Getting Into Your Customer's Head teaches you how you can prevent customers from defecting to the competition with new techniques that build customer loyalty. And the "No Tricks" method of negotiating shows you how to win profitable agreements without cutting price.
Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.

Industry reviews
This marketing manual has an imaginative format and a step-by-step strategy to help win that sale in a technology-dominated marketplace. Davis, president of a sales training and consulting company, contends that getting inside a customer's head means chucking traditional pitches and adopting eight new roles: student, doctor, architect, coach, therapist, negotiator, teacher and farmer. You study your customer's business until you think you are the customer, prescribe remedies, design bold new systems, direct their use, assuage customer fears, win a fair contract, provide instruction for using the product purchased and tend the soil of customer relations. Davis doesn't pretend this is easy, because each step opens many possibilities, but he comes up with a plan for each of them with specific suggestions for writing letters, telephoning, e-mail and voice-mail communication and face-to-face encounters. He specifies the order of points to raise and questions to ask, and even suggests the words to use. (May)
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Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know

Kevin Davis

Book Notes:
Binding: Hardcover
Book Condition: Good
Jacket Condition: Good
ISBN: 0812926285
Publication Date: 1996-04-09
Publisher: Times Business
Pages: 320
Height: 1.2000 inches
Width: 6.2000 inches
Weight: 1.4500 pounds

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