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Item:Developing Business Strategies, 6th Edition, David A. A
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Developing Business Strategies, 6th Edition, David A. A

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Ended:Nov 14, 200921:38:17 PST
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Item number:320439121079
Item location:Dallas, TX, United States
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Item specifics - Textbooks, Education
Author: David A. AakerFormat: --
Publisher: John Wiley & Sons IncEdition: 6
ISBN-10: 0471064114Edition Description: Illustrated
ISBN-13: 9780471064114Educational Level: --
Product Type: --Publication Year: --
Subject: --Language: --
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Length:338 pages
Height:9.5 in.
Width:6.5 in.
Thickness:1.5 in.
Weight:21.6 oz.

Publisher's Note
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University
A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy.
This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include:
* A new chapter on strategic positioning
* Many new illustrative examples from B-to-B, high-tech, and the Internet
* Increased focus on global leadership and global brand management
* Using the Internet to develop and support business strategies
For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.
This is an updated revision of the fifth edition classic book on strategic planning, instructing managers on methods of company analysis (such as of financial performance and portfolio) and external analysis (of customers, competitors, and market) that make possible the creation and implementation of strategies for growth, diversification, differentiation and global expansion.


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Product Category : Books
ISBN : 0471064114
Title : Developing Business Strategies, 6th Edition
EAN : 9780471064114
Authors : David A. Aaker
Binding : Hardcover
Publisher : Wiley
Publication Date : 2001-08-10
Pages : 352
List Price (MSRP) : 44.95
Height : 1.3000 inches
Width : 6.2000 inches
Length : 9.1000 inches
Weight : 1.1500 pounds
Keywords : General AAS, Management, Systems & Planning, Strategy & Competition, General, Hardcover, Printed Books
Condition : Acceptable

No dust jacket, minimal shelf wear, edges slightly bent, used stickers on spine/back cover
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