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Survival Is Not Enough: Zooming, Evolution, and the Fut

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Item number:330354935212
Item location:portland, OR, United States
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Last updated on 12:29:16 PM PST, Dec 02, 2009 View all revisions
Item specifics - Nonfiction Books
Author: Seth GodinPublisher: Free Pr
Edition Description: IllustratedISBN-10: 0743225716
Subject: Business & EconomicsISBN-13: 9780743225717
Topic: --Format: Hardcover
Language: --Publication Year: 2002
Condition: GoodSpecial Attributes: --
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Synopsis
Best-selling author Godin imports the precepts of evolution and applies them in the business world, showing companies how they can thrive even when in the midst of developing. SURVIVAL IS NOT ENOUGH demonstrates Godin's art of "zooming", the steps and practices companies can adopt to allow them to evolve without losing market share or customer loyalty.

Size
Length:265 pages
Height:9.5 in.
Width:6.3 in.
Thickness:1.2 in.
Weight:19.2 oz.

Publisher's Note
It's come to this.
All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business.
Most of us view change as a threat, and survival as the goal. Yet we work too hard to consider just getting by as our primary goal. In SURVIVAL IS NOT ENOUGH, bestselling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species.
Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable.
Whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants, the organic approach to organizations described in this book will always outperform the competition. As long as our world is unstable, evolving businesses will win.


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Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

Seth Godin

Book Notes:
Binding: Hardcover
Book Condition: Good
Jacket Condition: Good
ISBN: 0743225716
Publication Date: 2002-01
Publisher: Free Press
Pages: 288
Height: 1.0000 inches
Width: 6.4100 inches
Weight: 1.1900 pounds

About Powell's Books

From humble storefront beginnings in 1971, on a quiet corner of northwest Portland, Oregon, Powell's Books has grown into one of the world's great bookstores, with six locations in the Portland-metropolitan area. Plus, we've been filling orders online since 1994, so you can be sure your order will be handled in the most experienced and professional manner.

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All orders are shipped from Portland, Oregon. While the overwhelming majority of packages shipped via Standard shipping arrive within the time specified above, in rare cases shipments can take 3 to 5 weeks to arrive. Please note: At this time, we ship only within the United States. Shipments to Alaska, Hawaii, and APO/FPO addresses are shipped via our Standard option.

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