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Inside the Magic Kingdom : Seven Keys to Disney's Succe

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Item number:330355100027
Item location:portland, OR, United States
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Item specifics - Nonfiction Books
Author: Thomas K. ConnellanPublisher: Bard
ISBN-10: 1885167237Category: Business & Economics
ISBN-13: 9781885167231 --
Format: Hardcover --
Publication Year: 1997Condition: Good
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Synopsis
Customer loyalty is one of the hallmarks of a successful enterprise and no one engenders it better than Disney. INSIDE THE MAGIC KINGDOM examines how this global powerhouse is able to satisfy its frequent repeat customers and keep them coming back for more. Connellan, a management consultant, walks readers through some of the strategies and tactics Disney employs that other businesses can adopt to boost sales and customer retention.

Size
Length:194 pages
Height:9.3 in.
Width:5.8 in.
Thickness:0.8 in.
Weight:13.6 oz.

Publisher's Note
Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.
mer Disney employees, "Inside the Magic Kingdom" discloses the secrets behind the theme park's success and explains why more than two-thirds of its 30 million guests are repeat customers.


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Inside the Magic Kingdom : Seven Keys to Disney's Success

Tom Connellan

Book Notes:
Binding: Hardcover
Book Condition: Good
Jacket Condition: Good
ISBN: 1885167237
Publication Date: 1997-04-25
Publisher: Bard Press
Pages: 160
Height: 0.7600 inches
Width: 5.8200 inches
Weight: 0.8800 pounds

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