Back to home page | 
Listed in category:
Watch this item

Naked Conversations: How Blogs are Changing the Way Bus

Item condition:Good
Price:US $11.95Buy It NowBuy It NowBuy It Now
Shipping:$3.98Standard Flat Rate Shipping Service See more services 

Country:
ZIP Code:
Service and other details:
Service
Estimated delivery*
Price
Standard Flat Rate Shipping Service
varies
$3.98
Expedited Flat Rate Shipping Service
varies
$6.98
*The estimated delivery time is based on the seller's handling time, the shipping service selected, and the payment method selected. Sellers are not responsible for shipping service transit times. Transit times may vary, particularly during peak periods.

 See discounts 

 |  See all details
Estimated delivery time varies
Returns:
14 day money back, buyer pays return shipping | Read details
Coverage:
Pay with and your full purchase price is covered | See terms

A reserve price is the minimum price the seller will accept. This price is hidden from bidders. To win, a bidder must have the highest bid and have met or exceeded the reserve price.

 
Other item info
Item number:330355444118
Item location:portland, OR, United States
Ships to:United States
Payments:
 Share PrintReport item
 Description Shipping and payments
Item specifics - Nonfiction Books
Author: Robert Scoble, Shel IsraelPublisher: John Wiley & Sons Inc
ISBN-10: 047174719XCategory: Business & Economics
ISBN-13: 9780471747192 --
Format: Hardcover --
Publication Year: 2006Condition: Good
Special Attributes: --  
See reviews
Detailed item info
Size
Length:251 pages
Height:9.0 in.
Width:6.3 in.
Thickness:0.8 in.
Weight:16.8 oz.

Publisher's Note
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.

The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:

  • Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
  • Blogging has changed the rules of communication and competition.
  • You can launch an effective blogging strategy and the reasons why you should.
Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Industry reviews
Scoble, a video blogger for Microsoft, and technology guru Israel have put together a bible for business bloggers. Drawn from their own experiences, as well as from numerous comments posted to their blog (http://redcouch.typepad.com/), they have produced a book with the conversational style of blogs. Starting with a brief history of -Word-of-Mouth- products such as the ICQ global instant messaging service and web browser Firefox, and placing blogging firmly in this context, they state that blogs are -Word-of-Mouth on Steroids.- Included are interviews with company bloggers from the technology industry, of course, but also from various other businesses. Scoble and Israel outline the right and the wrong ways to blog in a business context (e.g., don't say anything you wouldn't say directly to a client or the company VP) and provide basic advice on blogging generally and on related emerging technologies. The key points of the book are that blogs are better than traditional one-way marketing because they allow instant two-way communication with customers, developing a loyalty unmatched by other marketing endeavors. In fact, if a business doesn't blog, its customers will abandon that company in favor of one that does. This book should be in all public libraries and academic business collections.—Robert Harbison, Western Kentucky Univ. Lib., Bowling Green (<i>Library Journal</i>, January 15, 2006)&#160; <p> For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"—i.e., not filtered through his employer's marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the <i>blogosphere</i>... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers. They consider the darker aspects of blogging as well—including the possibility of getting fired by an unsympathetic employer. For companies that have already embraced blogging, this book is an essential guide to best practice. <i>(Feb.)</i>&#160;(<i>Publishers Weekly</i>, December 5, 2005)


Portions of this page Copyright 1995 - 2009 Muze Inc. All rights reserved.
Powell's Books   payment
shipping rates
returns

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Robert Scoble, Shel Israel

Book Notes:
Binding: Hardcover
Book Condition: Good
Jacket Condition: Good
ISBN: 047174719X
Publication Date: 2006-01
Publisher: Wiley
Pages: 272
Height: 1.1000 inches
Width: 6.3000 inches
Weight: 1.0000 pounds

About Powell's Books

From humble storefront beginnings in 1971, on a quiet corner of northwest Portland, Oregon, Powell's Books has grown into one of the world's great bookstores, with six locations in the Portland-metropolitan area. Plus, we've been filling orders online since 1994, so you can be sure your order will be handled in the most experienced and professional manner.

Money Back Guarantee

Your total satisfaction is our goal. If you are unhappy with your purchase for any reason, simply return the book in its original condition within two weeks of order, and we'll credit your account for the full amount of the title. Read more here.

Shipping

Standard shipping 4-11 business days$3.98
Expedited shipping 2-9 business days$6.98

All orders are shipped from Portland, Oregon. While the overwhelming majority of packages shipped via Standard shipping arrive within the time specified above, in rare cases shipments can take 3 to 5 weeks to arrive. Please note: At this time, we ship only within the United States. Shipments to Alaska, Hawaii, and APO/FPO addresses are shipped via our Standard option.

Payment

Powell's accepts Paypal and credit and debit cards through Paypal.
Paypal, Mastercard, Visa, Amex, Discover, and your bank card!

For more great books like this, visit our eBay store!

© 2008 Powell's Books Inc.

17-9780471747192-V1
Shipping and handling
Item location: portland, OR, United States
Shipping to: United States
Change country:
ZIP Code:
 
Shipping and handling
To
Service
Estimated delivery*
US $3.98
United States
Standard Flat Rate Shipping Service
Varies
Seller ships within 2 day after receiving cleared payment.
US $6.98
United States
Expedited Flat Rate Shipping Service
Varies
Seller ships within 2 day after receiving cleared payment.
*The estimated delivery time is based on the seller's handling time, the shipping service selected, and when the seller receives cleared payment. Sellers are not responsible for shipping service transit times. Transit times may vary, particularly during peak periods.
Domestic handling time
Will usually ship within 2 business days of receiving cleared payment.
Return policy
Item must be returned within
Refund will be given as
Return policy details
14 days after the buyer receives it
Money Back
The buyer is responsible for return shipping costs.

Payment details
Payment methodPreferred/AcceptedBuyer protection on eBay
Credit or debit card through PayPal
PayPal Preferred
Pay with and your full purchase price is covered | See terms
Immediate payment required for this item
Immediate payment of US $11.95 is required.
Seller assumes all responsibility for this listing.
Back to home page | See More Details about "Naked Conversations by Robert Scoble, Shel Israel (2006..." | Sell one like thisReturn to top

About eBay | Announcements | Security Center | Resolution Center | eBay Toolbar | Policies | Government Relations | Site Map | Help
Copyright © 1995-2009 eBay Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the eBay User Agreement and Privacy Policy.
eBay official time