1001 Ways to Market Your Services: Even If You Hate to

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Item number:	330355671474
Item location:	portland, OR, United States
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Author:	Rick Crandall Ph.D.	Publisher:	Contemporary Books
Edition Description:	Illustrated	ISBN-10:	0809231581
Category:	Business & Economics	ISBN-13:	9780809231584
	--	Format:	Softcover
	--	Publication Year:	1998
Condition:	Good	Special Attributes:	--

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Length:	392 pages
Height:	10.5 in.
Width:	7.3 in.
Thickness:	1.0 in.
Weight:	25.6 oz.

Publisher's Note
"1,001 Ways to Market Your Services" provides "quick start" tips for the beginner and comprehensive new ideas for the advanced marketer--all easy, practical, and proven--for people who hate t market their business yet who know their company's survival depends on it. "Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." -- Al Ries, author Focus: The Future of Your Company Depends on It "I have to love this book. There are tons of real ideas used by real companies. The best marketing book to come along in ages, whether your "customers" are internal or external." -- Bob Nelson, author 1001 Ways to Reward Employees and Consulting for Dummies "If you run a service business--or plan to--do yourself a service by reading Rick Crandall's 1001 Ways." -- Mack Hanan, author Consultive Selling "Real juicy. Another Crandall triumph. Great, practical ideas on every page. Real-life examples of techniques that work." -- Salli Rasberry, author Marketing Without Advertising "Nothing can put you on Easy Street or into bankruptcy court faster than marketing. If you care about company, buy this book." -- Robert Townsend, author Up the Organization "It could have been entitled Everything You Wanted to Know About Marketing But Were Afraid to Ask -- Jack Trout, author The New Positioning "The techniques described in these pages on how to market your services would cost you thousands of dollars in consultants' fees. It's all here in an easy-to-read style that gives you a game plan and the winning edge against your competitors--from everything you need to know about advertising to service that builds relationships to how to market on-line." -- Michael Michalko, author Tinkertoys (A Handbook of Business Creativity) This extraordinary book helps you find specific marketing and sales methods and ideas that can fit your style and your marketplace. The focus is on application, not theory. This idea-packed book is crammed with more than 1,001 specific examples--from the practical to the flamboyant--of how to market any services. Expect every idea here to give you two possibilities you can use. All the latest major marketing methods for every kind of business are here. From one-person businesses to major corporations like IBM, from restaurants to attorneys, there are more specific ideas here than in any other book. You'll get ideas on: personal contacts selling through seminars sales techniques trade show and event marketing using newsletters to promote your services low-cost ideas brochures advertising--print, TV, billboards, etc. on-line marketing strategic marketing networking and much more . . . Rick Crandall, PhD, is a speaker and consultant who has written or edited five books on marketing in the last two years. He specializes in helping service professionals who hate to sell. He has helped services from accounting and law to construction. He has taught thousands of seminars on marketing, sales, and customer service. He won a Small Business Administration award and has been a speaker for Inc., magazine, Autodesk, Office Depot, the American Marketing Association, and many other organizations. He lives in the San Francisco Bay area.

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1001 Ways to Market Your Services: Even If You Hate to Sell

Rick Crandall

Book Notes:	1001 Ways to Market Your Services
Binding:	Paperback
Book Condition:	Good
Jacket Condition:

ISBN:	0809231581
Publication Date:	1998-05-01
Publisher:	McGraw-Hill

Pages:	400
Height:	1.0200 inches
Width:	7.0100 inches
Weight:	1.7600 pounds

About Powell's Books

From humble storefront beginnings in 1971, on a quiet corner of northwest Portland, Oregon, Powell's Books has grown into one of the world's great bookstores, with six locations in the Portland-metropolitan area. Plus, we've been filling orders online since 1994, so you can be sure your order will be handled in the most experienced and professional manner.

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Your total satisfaction is our goal. If you are unhappy with your purchase for any reason, simply return the book in its original condition within two weeks of order, and we'll credit your account for the full amount of the title. Read more here.

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All orders are shipped from Portland, Oregon. While the overwhelming majority of packages shipped via Standard shipping arrive within the time specified above, in rare cases shipments can take 3 to 5 weeks to arrive. Please note: At this time, we ship only within the United States. Shipments to Alaska, Hawaii, and APO/FPO addresses are shipped via our Standard option.

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