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IMPORTANT:
This is the only package that includes over 34 marketing bonuses including over 12 EXTRA hours of audio on information marketing, copywriting and internet marketing.
This is not offered anywhere else! |
Retail Price $1,370
The entire program is on CD's
No Other Report I Have Ever Written
Has As Much Potential To Dramatically Change Your Life For The Better As This One…
…If You Are Involved In Or Very Seriously Interested In Direct Marketing Or The Business Of Publishing And Marketing Information Products
Who else wants to be an info/direct marketing millionaire?
Dear Friend,
I will be direct and to the point, with no warm-up.
In my career, for myself and my clients, I’ve sold well over half-a-Billion Dollars worth of information products! (If you added in the money made by many more "students" of mine who have followed my examples and instruction, it’s over several billion dollars.)
I have made a personal fortune -- and made millions of dollars for many clients -- in the business of conceptualizing, creating, publishing and marketing "info products", from $10 books to $15,000.00 "courses", sold via every means imaginable. If you can name a scenario involving marketing information, I’ve dealt with it. My track record in this specialized niche is virtually unmatched.
******For the first time, and for one time only, I put on an intense 3-day-and-nights seminar where I taught absolutely everything I know about turning info-products into fortunes. Over 250 attended, coming from as far away as Japan and Australia. Each paid at least $3,475.00 to attend. This seminar will never repeat. If you missed it, you missed a rarest-of rare opportunity to have somebody who has really made a fortune and guided many others in doing the same, in the fascinating field of "information products"*******************
As you would guess, the reason for this letter, now, is that we did record the entire 34-hour (!!!) seminar, then carefully edit and condense those recordings into two "Highlights Packages", one audio, one video, and have made it possible for you to "attend" at home.
In this letter, I’m going to tell you all about this unprecedented program, exactly what I revealed, and do everything I can to help you make a wise decision, whether or not you should make the rather substantial investment of time and money required to "attend", via the tapes. This requires a long letter. I know you’re busy, maybe not blessed with patience. But I am serious when I say that no other letter I have ever sent you has as much potential to dramatically change your life for the better as this one. So I hope you’ll take the time to read it thoroughly. And I must urge you to do so immediately – it includes a very limited HALF-PRICE offer you may not want to miss.
The Mythical Alchemist Lives…
Maybe you read fables as a kid about medieval alchemists, who claimed the power to turn everything from cloth to dirt into gold, to take nominally valuable raw material and -- presto! -- turn it into enormously valuable gold.
The ability to repeatedly and consistently turn paper and ink or blank tapes or similar conveyances of information into "gold" is modern alchemy. The ability to take one to several pages of sales copy in an ad or sales letter selling information and turn it into hundreds of thousands of dollars is modern alchemy. Wealth from thin air.
I seriously question whether there is any other "alchemist" alive on this planet who has demonstrated possessing this power as many times in as many different situations as I have. That’s why even already very accomplished, very successful, very rich info-marketers still seek out my assistance with their projects. And pay gigantic, arguably obscene sums of money for my input.
If you take time to review this information, I believe you will find an overwhelming preponderance of proof, compelling reasons for you to obtain what I know about this for your use, for the rest of your life.
DON’T ENVY ME, MY LIFESTYLE. JOIN ME.
If I don’t make at least a $1,000.00 a day from my information products, almost all of it arriving through my FAX machine, my Websites, the mail, I’m very, very grumpy. And I do make that – and more – nearly every day, whether I do any work or not.
Last year, my wife, Carla and I took a 7 day Alaska cruise, several other vacations, I took over 70 days off to "fool" around with our racehorses, Carla visited our daughter and new grandson in Washington, D.C. almost every other week for a few months – and the money kept streaming in. The point is – this type of business offers not only the income, but the freedom to live as you please.
On top of all that, the information business I built and sold to Dave Dee is a big money machine of its own. (As is his other info businessed.)
And I have dozens and dozens of clients who’ve "modeled" me, and created millionaire lifestyles of their own as "info-marketers." WHY NOT YOU?
Imagine..... joining me and many of my clients, "students", and Platinum Members in an ideal "business lifestyle".......owning info-products that once birthed, for as little as a few hundred dollars of investment and a week of work, deliver income year after year after year......orders arriving via your FAX machine, the Internet, mail, a phone service, orders being shipped for you, and huge profits flowing into your bank account every day whether you even drop by your office or not, or on a cruise, a beach, in a mountain cabin......having other info-entrepreneurs engaged in joint ventures with you, doing all the "heavy lifting", selling your info-products to their customers, and sending you big checks......
And note, I’m talking about YOUR OWN PROPRIETARY PRODUCTS that you create, own and control – and I promise, even if you can’t write a grocery list or are "all thumbs" at the computer, you CAN quickly develop very valuable info-products of your own.
With my life’s blueprint – and my client’s examples – to follow, you CAN develop your own "perfect business".…. Few or NO employees, NO office overhead, most "work" done FOR you by outside vendors, sales done AUTOMATICALLY, little or no personal contact with customers, multiple streams of income from your products – from your own advertising, mailings, Internet marketing AND from distribution by many others..… every time the FAX beeps, money for you! The day’s mail, money for you!
Why wouldn’t you want to live such a profitable business lifestyle to the greatest extent possible?
So, let me tell you about this "home study package" based on my once-in-a-lifetime, tell-it-ALL seminar you missed, entirely, exclusively and totally devoted to the a-to-z’s of making money with direct marketing and in the information business:
YOU GET ME – REVEALING EVERYTHING I DO
I taught virtually the entire seminar. From 8:30AM right through to 9:30PM the first two days, 8:30AM – 3:30PM the 3rd, as close to non-stop as humanly possible. There were NO guest speakers, only a few quick "panel discussions."
By the way, the longest presentation about info-marketing I’ve ever given at anybody else’s seminar or conference has been two hours. Imagine what I can do with over 30 "classroom" hours!
I WANT YOU TO HAVE THIS BEFORE I STOP WORKING
*I’m less than 500 days away from real "semi-retirement", as I write this letter – cutting way, way back on speaking, teaching, consulting. Divesting my businesses.
I poured my heart and soul into this specialized seminar, which was offered only to my Inner Circle Members, because the information business has enabled me to create such independence and security, I really wanted my Members intrigued with this kind of business to have exactly the same opportunity. Originally, it was my intent to make the seminar itself AND the highlights-on-tape available only to my own Members, each as only a one-time offer.
But I was convinced to "open the doors" via the CDs to anyone who has a strong, serious interest in this particular type of business.
So I thought it over, and I have decided I want you to have this, too, before I retire.
I am holding nothing back. Nothing. Every iota of experience, successful AND unsuccessful, and knowledge I have acquired in 25+ years of "info-alchemy" will be laid bare before you.
To prepare, I’ve started the arduous (yet stimulating) task of going back through archival files dating back to 1975; literally a room full, floor to ceiling, wall to wall, of ads, sales letters, products, client files, my own project files; investing months of hard work, organizing everything I want to give you, making sure I leave nothing out, no stone unturned. A sampling of the information I gave out at this seminar -- and kept in the edited pages -- is listed on the newsprint piece enclosed, but it does not even come close to doing justice to everything revealed.
AN OPPORTUNITY THAT WILL NOT REPEAT
No, I will NEVER present this seminar again. People who were there got my entire "bag of tricks", and no one else ever will. The next best thing is this Highlights Package – and it, too, is going to be released ONLY ON A LIMITED BASIS. I have authorized only 500 of them, period. Why the limit? Well, I just prefer the idea that we are sharing secrets.…. at least information known to and used by a select few, and I’m able to afford and indulge all my eccentricities.
If you procrastinate, you may very well have your order refused – and find everything "sold out."
We Will Dissect The Frog And Leave No Body Part Whole
We looked at every single aspect of making money with info-products in minute detail. From market selection to media and list choices to product development to the back-end business and multiple income streams. To every question you can imagine bringing to the table. (With one exception: database management, technical computer stuff.)
Think about "product development" just for example. Heck, anybody can slap together product. But there are dozens and dozens of "little" nuances and tricks I’ve learned -- or invented -- that impact on everything from price and margin to refunds to up-selling. You need a complete strategy for putting out a product that will be "hot", eagerly accepted, have staying power, provide maximum profits.
There are several very smart questions that ought to be asked and answered before putting together any info-product, that rarely are. With what I can tell (and show) you about "product" alone will be worth your investment to acquire these tapes. You might double the profits from a product you were going to do anyway…..you might save a lot of cost or agony.....OR you might get a whole new product idea that’ll turn into hundreds of thousands of dollars.
Or "direct mail" -- is there anybody around who has created as many successful sales letters for as many different info-products, year in, year out, for 25 years? I doubt it. And I will show you and hammer home just THREE "SECRETS" you must incorporate every time you go down this path, that provide iron-clad insurance against failure. While others admit to "batting averages" of one success out of dozens of attempts, I hit base hits virtually every time at bat, and giant home runs about 25% of the time. (That’s why, as a hired-gun copywriter, 80% of all clients who’ve used me once have come back and hired me repeatedly. BUT these three secrets do NOT require masterful copywriting to pay off for you.)
I’m also going to tell you what I’ve learned by carefully studying a number of legendary info-product marketers, some you’ll know, some you may not have heard of (but should have!).......like Dean F. DuVall, Jim Straw, George Haylings, Alan Shawn Feinstein, Joe Karbo, Harvey Brody.
I’m even going to unveil brand new ideas for info-product marketing, that you’ll be the first to hear about and consider.
Here, let me check off some of the most important "secrets" definitely included in this "Info-Publishing/Direct Marketing Business System":
1. The exact, detailed criteria I and my clients use to ferret out and target ultra-responsive, rabid markets..…which I’ve never presented in entirety before.
2. Insights into "niches" and "subcultures", so you can be a more adept "hunter" of prime target markets – fully supported with actual examples "hidden" from the casual observer.
3. Examples of "guerrilla warrior approaches" to launching or testing new info-businesses with cheapskate budgets – for example: how I launched my first info-products, in tiny target markets, with "free" lists. KNOWING WHAT I HAVE LEARNED OVER 20 YEARS, AT CONSIDERABLE EXPENSE, ABOUT CHOOSING A MARKET, SLICING ‘N DICING THAT MARKET, DISCOVERING ITS MOST BURNING, PASSIONATE DESIRES AND MATCHING INFO-PRODUCT OFFERS TO THOSE DESIRES IS TRULY A MILLION DOLLARS WORTH OF KNOWLEDGE.
4. Analytical examination of dozens and dozens of different successful info-products..… classics, contemporary, brand new..…what makes them sell so well?…..what "ingredients" to build into your info-product to support the strongest possible sales pitch, to assure customer satisfaction, to provide greatest possible profitability.
5. Most commonly made, costliest info-product development mistakes to avoid.
6. How to make product development easier, faster, cheaper.
7. What you need to know about both sides of "Licensing." HOW TO CREATE OR FIND AND SECURE "RIGHTS" TO THE INFO-PRODUCTS(S) THAT WILL MAKE YOU RICH.
8. Insider, pro strategies for finding, obtaining, testing and using mailing lists.
9. How to buy media like an experienced pro – and not be taken advantage of.
10. Media choices offering low-cost/high-yield: Broadcast FAX, postcards, oversize postcards, package inserts, ride-alongs.
11. How to exploit many different "distribution opportunities" for your info-products requiring NO AD OR MARKETING DOLLARS OF YOUR OWN, and tapping into others’ carefully guarded customers.
12. An exhaustive, in-depth look at Joint Ventures, arguably the highest-profit way to multiply your wealth based on a "solid" info-product. EXACTLY HOW TO PUT TOGETHER A MULTI-FACETED MARKETING MACHINE THAT WILL SERVE YOU WELL DAY IN, DAY OUT, POTENTIALLY FOR YEARS AND YEARS TO COME.
13. Hundreds of "little tricks" that pay off big – like the phone number "gimmick" that boosts response to almost any ad by 30% to 40%. Like: what to add to an order form to boost net profits by 25% or more.
14. How to take a once effective but dying ad and give it new life, with one simple change.
15. Hundreds of "little nuances" shown to you in ads, letters, FAXes, etc. both for selling to new customers and to established customers….. A LIFETIME OF MY MOST EFFECTIVE WORK, INCLUDING EXAMPLES THAT I HAVE NEVER BEFORE SHOWN IN SEMINARS OR PUBLISHED ELSEWHERE.
In toto, you get a truly COMPLETE "PICTURE" of an info-business, from the very first ad to acquire the very first customer all the way to a mature business with 2/3rds to 3/4ths of its income derived from the "back end", with continuity and renewable income, periodic BIG paydays, a complex matrix of profit centers and income streams…..a business engineered for near 100% auto-pilot operation, for the ideal lifestyle…..a business generating both current, high income and long-term equity, value and wealth. I believe you will be INSPIRED by this "picture"…..you will PROFIT from this comprehensive inside-look, more detailed understanding…..you will be fully equipped to launch OR to "super-charge" your own info-business.
Examples, Examples, Examples And More Examples…
Unique, unusual envelope designs that get opened.….Order Forms designed with "rocket science" thoroughness and precision to maximize response. From my archives: THE very first ads I ever wrote and ran, for my first info-products, and for my first clients.….one of my earliest sales letters for info-products and the amazing "secret" it contains….. Examine some of my longest-running, most profitable ads, including "An Open Letter From A Once-Flat-Broke Nebraska Housewife"…..Joe Polish’s lead generation ads.….
Powerful, high-performing sales letters, including the current Nightingale-Conant "control" for my MAGNETIC MARKETING SYSTEM. Examples from clients and attendees at this seminar…..those selling to business niches, hobbyists, "unusual", offbeat markets..…my "Why Would A Wealthy Man…?" letter that made millions for a client. Little "lift notes" and "Post-it Notes" that give big boosts to response. Join me in dissecting and analyzing "million dollar sales letters"…..letters I’ve been paid $25,000.00 to $100,000.00 to write, letters that have literally created million dollar successes from scratch.
You even get examples of "raw copy" as I delivered to clients, before it was ultimately turned into successful direct-mail campaigns, so you see the "evolutionary process" from the very beginning – for example, one renewal campaign that converted 2/3rds of a client’s customers from "low price" to "high price."
Original lead-generation ads that launched million dollar info-businesses – actual ads from over a dozen different individuals shown and discussed. Examples of "winner" and "loser" ads for the same product, why one worked, the other didn’t.
From 43 or 44 hours of classroom time and hundreds and hundreds of examples shown and discussed, I’ve hand-picked THE most useful and valuable minutes, THE most valuable models, cut out all the "chaff", and built a HIGHLIGHTS PROGRAM that compresses, condenses and efficiently presents my entire, systemized, step-by-step approach to developing a hugely profitable "info empire." And in addition to my "lifetime of know-how", you’ll hear me quiz people like Ken McCarthy, the only person I trust re. Making money via the Internet..…Joe Sabah, who has sold an unbelievable number of books "in his bathrobe" via talk radio..…Jeff Paul, the "$4,000.00 A Day" man…..and a handful of other information giants.
To Be Fair, This Particular Package Definitely Is NOT For Everybody
It is IDEAL FOR YOU if you are already in the info-products business in one way or another, or you’re a very serious student of direct marketing.
If that’s the case, I can promise, I can guarantee the certainty of "plus-ing" your profits.....of strategies and opportunities you’ll take immediate action on. If you are already spending money producing, advertising and marketing info-products, it’s an absolute "lock" you’ll increase your profits far, far, far in excess of your investment. Unless, of course, you think you know it all or are simply mule-stubborn about the way you do things. But given that you are eager for ways to make more money (without doing more work), let me say this: in the past 10 years, I have not consulted with a single person or company in this field and failed to provide that client with income-boosting strategies. Not one.
If you are "green" but very, very serious about getting into this field, then this is a golden opportunity to get the benefit of my 25+ years of experience in condensed form, an unbeatable "shortcut" value.
After all, I have launched many people in the info-business from ground zero, almost all of whom have on-going, lucrative businesses; many of whom are making in excess of a million dollars a year, net. But you do need to already be at least a very serious student, if not a practitioner; the complete novice will be overwhelmed here, and would be better served taking "baby steps"…..beginning with the study of my ULTIMATE INFORMATION ENTREPRENEUR MANUAL and/or RON LEGRAND's INFORMATION MILLIONAIRE's BOOTCAMP (see the listings in my store)
So, if you are a real babe-in-the-woods, I would not advise getting this Package. Or if you are flat broke, I wouldn’t advise it; although the info-biz offers enormous financial leverage, it still does require money to make money. Don’t spend your last few shekels coming to this, hoping for a miracle. This is a REAL BUSINESS SYSTEM for a real business person.
One way or another, if you are really ready to develop a COMPLETE, hugely profitable information business 100% your own, then you are the correct "match" with THIS Package.
Here’s Exactly What’s Included: (Be careful just lifting the box.)
21 AUDIO CDs professionally recorded and edited by Steve Tyra, in my opinion, THE best editor of spoken word audio in the business. Over 27 hours of the 3 days are here, including my presentations, lively question-answer sessions, panel discussions where quizzed guest experts and successful clients, and much more. That’s an incredible 27 hours!!!
A WRITTEN TRANSCRIPT of the CDs, to make note-taking, highlighting, and subsequent reference as easy as possible for you.
MY INTEGRATED MONEYMAKING SYSTEMS CHARTS AND DIAGRAMS. Before this Seminar, I kept these to myself. Even my private clients paying $6,800.00 a day, some paying me $100,000.00 and more a year NEVER saw these diagrams and charts. These "pull everything together" so you have complete understanding of very sophisticated marketing models.
A GIANT "SAMPLE BOOK" OF ADS, SALES LETTERS, CATALOG PAGES and other marketing tools and examples discussed during the Seminar – including some of my earliest successful ads, even my very first ads..…including successful examples I’ve never shown off at a seminar or in a course. I promise, you can "live off of" this collection of "winners" by itself! I’ve even included examples of "raw copy" as I deliver it to my copywriting clients in the first draft, so you can see my thinking process, and how a winning promotion evolves. You cannot get many of these samples in any other resource.
YES, YOU Really Can Be An Info- Millionaire.
The investment to attend the Seminar was $3,475.00. This Package is Catalog-priced at just $1,995.00 (A huge 40% Discount!). Right now, your investment required for this Home Study Package is less than half that price: just $995.00.
But this entire package is only $269.00 through my eBay store.
BONUS #1: Dan Kennedy on Information Marketing
Dan is captured in the Rare 2 1/2 hour information marketing audio. (in MP3 format)
BONUS #2: "The Ultimate Collection of Winning Ads and Sales Letters"
This giant 264-page, 8½" by 11" book is filled from cover to cover with proven, successful direct-response ads and sales letters that have generated MILLIONS of dollars in income. (One letter generated over 7 million cash with order customers!) Anybody and everybody who needs ideas for headlines, guarantees, offers, sales letters, or ads can profit by having this book as a handy helper and reference tool. Many people consider this book to be the ultimate "swipe file". (in PDF format)
BONUS #3: "Scientific Advertising"
A CLASSIC book by the legendary Claude Hopkins is THE handbook for all top copywriters. David Ogilvy, the famous advertising genius once said, "No one should be allowed to have anything to do with advertising until they have read this book (Scientific Advertising) seven times." This book is out of print and hard to find.
BONUS #4: Dan Kennedy's "Master New Skills And How To Program Your Subconscious Mind" MP3
Dan's New audio MP3 reveals… "How To Automatically Master New Skills & Program Your Subconscious Mind For Success". This audio explores the uses of "spaced repetition learning" and "subconscious programming", for a wide variety of applications, and provides tips for getting the greatest value from any audio CD-based learning product or system you own or acquire. Listen and discover how to accelerate your mastery of new information and skills, how to effortlessly learn new "scripts" for selling, and how to "implant" new, more productive, motivational ideas directly into your powerful subconscious mind.
BONUS #5: Inside Secrets To Marketing On The Internet with Master Copywriter Joe Vitale
Joe Vitale was one of the first copywriters to pioneer successful writing techniques specifically for the Internet. He's the author of some of the best books available on marketing including "Cyberwriting" which you can get from Amazon.com. In this no-holds-barred interview, Joe reveals a load of secrets for making your Internet copy and marketing produce results beyond your greatest expectations. (This audio is recorded in a MP3 file for easy download)
BONUS #6: An interview with a SURPRISE GUEST - Million Dollar Copywriting Strategies
In this extra bonus, you'll get 1 hour of how to's on creating a copy that sells. There are lot's of ideas and examples, that will give you the cutting edge in copywriting. (This audio is recorded in a MP3 file for easy download)
BONUS #7: Copywriting Strategies with Ron LeGrand
Ron started with a $10 product and built a multimillion-dollar public company by doing the exact same thing he teaches you at the boot camp and he had no money, no credit, no rich relative, and no previous experience.
1 hour of audio recorded at a live bootcamp, Ron goes through the process that he uses to write winning headlines and sales letters that sells. (MP3 format)
BONUS #8: INFORMATION RICHES
2 Full CD's in MP3 format on "How To Find Hot Mailing Lists Using The Little Known Trade Secrets Of The Big-Time Brokers".
BONUS #9: "The ULTIMATE Fill-In-The-Blanks Headline Swipe File
342 Winning Headlines you can copy and steal, to advertise any business. PDF format
BONUS #10: "Web Sales Letters Supreme"
488 pages of examples of some of the most successful sales letters, ezines, online marketing strategies on the internet today. Here's are some of contributors:
Yanik Silver
Dr. Ken Evoy
Terry Dean
Mark Joyner
Jonathan Mizel
Bob Silber
Lee Benson
Jimmy Brown
Neal Shearing
Collin Almeida
Plus several pages of Copywriting resources.
BONUS #11 76-minute audio recording (on MP3) -- with Dan Kennedy, Corey Rudl, and Bill Glazer
Would you like to learn the fastest and easiest way to explode your income by taking your offline business onto the internet -- even without a website?
Dan and his associate, Bill Glazer, invited Corey to be the featured speaker on a limited-attendance tele-conference they hosted for just 200 members of their exclusive GOLD+ Mastermind Team. Each attendee paid over $239 to hear this call -- and attendance was strictly limited.
BONUS #12 "The Science of Getting Rich"
By Wallace Wattles, a classic book for wealth development.
BONUS #13 "Think and Grow Rich"
By Napoleon Hill, who spent over 20 yrs, studying successful entrepreneurs of that time, i.e. Thomas Edison, Henry Ford, Andrew Carnegie, Charles Schwab, and 500 others, to find the common denominator of success, which he put in this best-seller.
BONUS #14 "How to make $24,000 in 24 hours on the Internet!"
Robert Allen. Yes, it's the Robert Allen you know. Another real estate guru turned info-preneur. Bob wrote the book Nothing Down followed with Creating Wealth. Both on the best seller list for years and still available in bookstores everywhere. His newest is Multiple Streams Of Income and that's what he'll be teaching. But Bob will be the first to tell you even though real estate is his first love, it was information marketing that made him a multimillionaire.
In this special report, on how to make money online instantly, Robert Allen will show you how he made $24,000 in 24 hours online!
BONUS #15 Robert Allen on Information Marketing
Here's a short list of some of the things Bob covered in this audio MP3:
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How to make at least $1,000 a day selling "how-to" information to eager info-maniacs.
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How to turn your expertise / passion / hobby into lifetime streams of cash flow.
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What are the 5 Rings of Riches: The vast opportunities that await all info-preneurs.
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How to research, discover, acquire, and organize your ideas.
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How to express, display, package and communicate yourself.
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How to sell, distribute, disseminate, and promote yourself and your product.
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How to find the millions in profits overlooked by most info-preneurs.
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The Info-Funnel: Attracting lifelong customers into your inner circle.
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How to find customers hungry for your products and keep them.
BONUS #16 How To Become an Information Marketing Millionaire Audio with T.J. Rohleder
How to Become An Information Marketing Millionaire: is 1 CDs of Ron LeGrand interviewing TJ Rohleder, an information marketing millionaire from backwoods Kansas. See how he began in his home ten years ago and now he's the largest direct mailer in his city.
Starting with a few hundred dollars scrapped up by selling one of his carpet cleaning service vans, he and his wife, Eileen, built an empire that brought in over $10,000,000 in the first 4 years. He’s earned millions since then! See how he began in his home ten years ago and now he’s the largest direct mailer in his city. The course is packaged as a double audio set and retails for $47.00 but you get instant access to these profit-boosting ideas absolutely FREE!
1 Audio CDs (in MP3 Digital Format)
BONUS #17 Secrets of The *$200 Million* Man! - Ted Nicholas
Discover the truth of how an ice cream man became a Multi Million Dollar Information Marketer! Go behind the scenes with Joe Polish and get a rare insiders look at an honest to goodness rags to riches story of one of the nicest marketing legends I've ever met.
1 Audio CDs (in MP3 Digital Format)
BONUS #18 The Shortcut To Creating A High Profit Book Or Manual You Can Sell On The Internet
This 3 hour audio course is multimillion dollar brain trust of 7 high powered information marketers all sharing their secrets that made their fotunes. You won’t sleep after hearing this info packed seminar.
4 Audio CDs (in MP3 Digital Format)
BONUS #19 Ken McCarthy INSIDE SECRETS to marketing on the internet! - MP3
Ken McCarthy is highly qualified to show you the way. A widely acknowledged trendsetter in the Internet industry since 1993, he has advised everyone from the first time entrepreneurs to the Japanese computer giant NEC. You'll find his down to earth, easy to follow techniques and strategies are a refreshing change from the techno-babble and pie in the sky promises that dominate the news media and are featured at hugely expensive Internet seminars. You'll get a solid gold plan you can start executing immediately.
In recent years, Ken's made precious but few speaking appearances choosing instead to devote his time to working closely with a few select clients. If you've ever wanted to learn the Internet straight from one of its top performers, this is your chance. Remember, this is a field where the difference between good and bad advice can easily be worth millions.
Here's what Ken covered in this RARE audio recording:
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The little-known SECRETS about what it REALLY takes to make money on the Internet.
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How to quickly attract thousands of prospects to your web site.
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How to find places that will list your web site for free and immediately start delivering hoards of visitors.
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How to get a secure ordering capability for your site without spending hundreds of dollars on a site certificate.
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The hidden factor in web design that will either kill your response if you ignore it or multiply response if you do one simple, inexpensive thing.
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How to get FREE statistics about where visitors to your site are coming from and otherVITAL info.
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Why a simple name change can dramatically increase subscribers to your e-zine.
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A rule of thumb that can forecast how much money you can expect to be making by usinga newsletter.
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How to get your e-zine noticed, even if no one knows who you are.
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The best ways to convert your e-zine subscribers to buyers.
Frankly, I had three pages of items Ken taught about Internet Marketing and these are only a few. I can sum it all up by saying you'll learn how to turn the Internet into an autopilot, low cost marketing machine.
You'll get enough trade secrets from the Internet session alone to more than pay for these tapes. But you're getting more than just trade secrets. You'll get a finely tuned action plan that a computer dinosaur (like me) can quickly set up and use to generate big bucks.
BONUS #20 "Purpose, Vision, Goals"
By Bob Proctor (recently featured on CNN, Larry King Live) a great booklet filled with ideas to help you achieve your goals.
BONUS #21 "Million Dollar Emails"
215 pages of money making emails in PDF format.
Here's a partial list of what you will learn:
7 Ways To Collect Emails Online and Off
Managing Your List
Tips for Creating Winning Emails
Joint Venture Emails
Email Samples
PLUS Million Dollar Resource Directory
Created by multiple authors including Robert Allen, Joe Vitale, Jeff Paul and others.
Robert Allen
Joe Vitale
Jeff Paul
Corey Rudl
Jonathan Mizel
Yanik Silver
... and others.
Plus 2 bonus sections:
101 Best Email Subject Headlines
Email Checklist
BONUS #22 "101 Instant Marketing Strategies To Grow Your Business"
139 pages of great tips and business ideas, in PDF format. BONUS #23 Dr. Paul Hartunian - "How To Get Millions Dollars of Publicity FREE" - audio mp3
Dr. Paul Hartunian
Paul Hartunian is a whiz at showing people how to get mountains of free publicity for their online and offline businesses. He has shown thousands of people how to use publicity to make sales, get leads, rocket businesses to all time highs, and even become celebrities. His techniques require no special skills, no "insider contacts," and little or no money. You'll learn his secrets for creating low-cost inserts that produce impressive profits. Paul reveals how to create a substantial six-figure income with this simple technique.
BONUS #24 Robert Boduch's "Great Headlines Course"

It's a well known fact that every ad, press release, web site, or marketing document of ANY kind, MUST have a strong headline to succeed.
Improving your headlines can give you tremendous marketing leverage and make every promotional effort far more profitable! But how on earth do you master this crucial skill?
Master copywriter Robert Boduch finally reveals all the secrets in this full-size manual jam-packed with all the inside secrets -- tips, techniques, ideas, and strategies for crafting powerful, more effective and profitable headlines! It’s a complete resource -- nearly 200 pages of pure profit-building power! (Digital download)
BONUS #25 The Ultimate Idea Inducing, Creativity Enhancing Sample Headline Collection
You'll get instant access to a huge reference file of 39 full pages of over 600 headline examples culled from my massive collection of direct mail pieces, sales letters, brochures, advertisements, web pages, courses, articles, and books. A tremendous resource to ignite your creativity and help you put together a guaranteed winner every time! . ($37 Value) (Digital download)
BONUS #26 Peter Sun's Special Report: "78 FREE and Low Cost Ways To Add At Least 27% To Your Small Business Profits In The Next 90 Days or LESS! Guaranteed!"
These are the very same strategies the Peter Sun an ex-muffin baker used to take him from being broke and desperate to making $272,012.00 a year working from home with NO staff or overheads... (Digital download)
BONUS #27 A panel of information marketing experts speak - audio MP3
Eaves drop on Jeff Paul, Joe Polish, Pamela Yellen, Dan Kennedy, and others, as they discuss their information marketing businesses.
BONUS #28 Bill Myers "301 Direct Marketing Tips"
Read "301 Direct Mail Tips, Techniques & Secrets" and put the advice to work. If you don't make at least 20 times what this book costs you within one year, I'll write you a refund check for the entire amount on the spot, no questions asked. And that's a promise.
Take a look at just a few of the proven tips and techniques you'll learn from this book:
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The 5 key characteristics your target market must have in order for you to succeed with any direct mail effort.., if your market fails any of these tests, it's a poor candidate for your project. (see page 12)
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Your success in direct mail depends on 4 things... do you know what they are and their order of importance? You must! (see page 13)
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Mailing list secrets exposed!!! Which lists work and which lists don't! (see page 16)
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Bulk or first class? ... which is better for your test mailing? (see page 17)
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The seemingly obvious, (yet little understood) ways to package your products for maximum success and profit! (see page 24)
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Do testimonials really work? Find out on page 28.
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Want to know the best and worst bonus items to use?... see page 26?
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Does your mailer look like "junk mail"?.., learn what to do about it on page 29!
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What's the most often used (and most profitable) premium?... see page 25!
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The key rule for success when selling video tapes as part of a package. (see page 24)
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What the "out of box experience" is and how it can keep refunds down to almost nothing! (see page 26)
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How to keep prospects from putting your letter aside - and how to get them to order now! (see page 28)
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The parts of a sales letter you need to succeed in the mail! (see page 31)
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Does offering overnight delivery increase orders?... check on page 29 for the shocking truth!
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Discover 18 proven tips for getting "in the mood" to write a bulls-eye targeted sales letter that pulls in orders like mad! (see pages 34 to 37)
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How to get a "reluctant recipient" to read your letter! (see page 38)
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Why you should read at least 50 winning headlines before you even sit down to write! (see page 39)
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Your letter is junk mail!.., if you headline contains these two phrases. What are they? Check page 41 for the answer and save yourself thousands in wasted mailings!
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Can a picture or clip art work in your sales letter?... only if you know the special selection criteria on page 41!
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What salutation is best for your letter?... a customers first or last name?... (see pages 42 and 43 for important FACTS!)
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The 14 most common salutations, and how to know which one is best for your project! (see pages 43-44)
What's more "301 Direct Mail Tips, Techniques & Secrets" is put together in the order you're most likely to need the information. Take a look at some of the Chapter headlines:
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Ten Commandments of Direct Mail! Follow these basic rules to increase your chances of success and reduce the risk of failure.
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Choosing the Right Customers! Success starts with finding customers who already want your products. You'll learn how and where you can locate them.
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Selecting Hot Products That Will Sell! Inside methods for finding (or creating) the exact products your direct mail customers want to buy.
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The Psychology of Customers! You'll learn the secrets of customer behavior and how to use them to reduce resistance and increase sales.
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Understanding Sales Letters & How to Get a Killer Response! Here you'll learn tips on the components of effective sales letters and techniques for getting the best response!
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Order Form Secrets! Find out why a good order form can increase your sales dramatically, even when customers don't use it!
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How to Get Your Envelopes Opened! Most sales letters get thrown away unopened. Here's how to make sure your letter gets opened!
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Layout For Maximum Sales! Looks are everything! But which "look" works? Learn insider methods for getting the most profitable "curb appeal".
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Printing the Package: A few simple strategies for getting your sales letter printed at the best price and quality!
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Profitable Mailing Strategies: How to make the postal service work in your favor!
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Increasing Your Profits: Discover techniques for increasing profits using back-ends, follow-ups, and up-selling - all of which will make mail order much more profitable for you!
You're looking at the tip of the iceberg of all that this incredible book is going to teach you!
"301 Direct Mail Tips, Techniques & Secrets" is the hottest, most useable book on direct mail marketing you'll ever lay your hands on... the tips and techniques you learn are all proven through actual use.
BONUS #29 Bill Myers "Unfair Advantage"
This Ultimate Collection Of Winning Ads & Sales Letters Gives Your Business An Unfair Advantage
If you own a business (or are planning to start one), here’s how to get the unfair advantage you need to win new customers and successfully compete with any business in any marketplace!
Dear Friend,
Our nation’s economy is the strongest it’s been in years. And many businesses have discovered a way to grow their business during these economic good times. Their secret to success...
Direct Mail Advertising & Marketing!
While this may sound like just good common sense, most small business owners just don’t have the time to write the continual stream of direct mail letters, press releases, classified and display ads, post cards, TV commercials, advertising response packs, and other material that developing a good relationship demands. And that’s a shame because...
It’s through these letters, ads, press releases and general correspondence that a small business can establish itself with customers. And successfully compete with any size business in almost any marketplace, no matter what product or service is being sold.
Your Unfair Advantage
No matter what kind of business you run, you can get the unfair advantage of having a carefully selected reference library of ready-to-use pre-written direct mail letters, ads, press releases, and other materials you can use to make your business stand above the crowd... instantly!
The Unfair Advantage Letter Book is filled with the kind of customer letters, classified and display ads, press releases, direct mail offers, even TV commercial scripts you are looking for. And all were developed and tested to be successful for businesses like yours. All are proven winners!
Having this remarkable resource is like owning the Goose that laid the Golden Egg. Anytime you need a direct mail letter, an ad, a rate sheet, or even day-to-day correspondence, you can look in your copy of The Unfair Advantage Letter Book and find what you need. It’s like having an expert there in your office with you to help get the job done! You don’t spend time reinventing the wheel. And that’s your unfair advantage.
Imagine having, at your fingertips, pages of examples of direct mail copy that really work! Some of the jewels you’ll find in this book include...
A letter that sold over $25,000 in products in the first 30 days it was mailed! And over $50,000 in 60 days. Plus the two "follow up" letters that went on to generate a further $50,000 from the same list.
Published press releases that generated (and still are generating) thousands of dollars in free publicity for small businesses like yours!
A newsletter format proven to attract customers for almost any type of service business! (Customize this one with your company letterhead and you’ll be amazed at how much business it can bring your way!!!)
Several different display ads, ranging from a 1/9, 1/16, ¼, 1/3 to a full page. You don’t have to be a professional advertising agency to create dynamic sales copy that works . . . Just modify these tested ads to fit your product.
A letter used to get FREE products from manufacturers for evaluation purposes. This one really works!
Several full page ads designed to run in low cost weeklies. Each of these ads costs less than $300 to run, but generated thousands in sales! You can use one of these as a template for your next ad!
Three different response packs used to convert cold customer inquiries into sales. Each of these includes an order form and the special return envelope.
Day-to-day correspondence letters. Invaluable tools for the mechanics of running your business. Includes: Delayed shipment letters, refund letters, credit denial letters, renewal letters, thank you notes, etc.
An entire section of letters used to promote, schedule, and conduct seminars. (Putting together your own seminar can be quite profitable!)
A full page ad used to sell a $100,000 home in 7 days. Use this to sell your home, even in a depressed market!
Plus over 30 standard letters you’ll find tremendously valuable in the day-to-day operation of the business.
You’ll find all this and a lot more. Plus author’s notes on how to get the most out of each letter, with tips on layout and design. This is one of those real treasures no small business should be without!
Now For The Great News!
This powerful collection of winning ads and sales letters could easily be worth thousands of dollars to you. In fact, it’s like having a direct-marketing expert on call 24 hours a day. Have you checked into the prices of hiring a direct-marketing expert for just one hour? You can easily spend $1,000 an hour for a top expert’s advice by phone.
But, now you can have a huge "library" of expert ads and sales letters, as part of this very generous package.
BONUS #30 "The Magic Formula" - Terry Dean (ebook)
You will learn how to increase your website profits in 72 hours or less. There are 2 main sections in this ebook.
1. How To Create Killer Information Products That Will Sell Faster Than A Hamburger Stand In The Middle Of A Starving Crowd!
2. How To Develop A Direct Response Website That Can Sell Thousands Of Dollars Daily!
BONUS #31 "New Business Power Marketing Program" - Bob Serling (ebook)
Here's How To Get All The Leads You'll Ever Need For Your Business
And I Mean Hot, Qualified Leads That Will Blow The Lid Off Your Sales And Profits!
Dear Friend,
If you can use more new customers . . . and I mean TONS of new customers, I've got great news for you. Now there's a powerful, inexpensive new way to bring in all the highly qualified leads you'll ever need. The kind of leads that will rocket your sales right off the charts!
Think of what this means. Instead of pouring money down the drain trying to bring in new business, your lead generation programs will actually be extremely profitable. In fact, by using one of the strategies I'll show you, prospects will gladly pay you to add their name to your house list!
And that's not all. I'll also show you how you can pay yourself a handsome bonus for using this remarkable program to increase your sales and profits! (I'll give you ALL the details a little later in this letter.)
Now, I know all of this might sound a bit incredible, especially if you're struggling with traditional techniques to try and bring in more new business. But I assure you that once you have all the facts, you'll be amazed how easy it really is.
The COSTLY TRUTH About Bringing In New Business . . .
There's this myth that high quality leads are easy to get. You know, just run an ad or two, or mail an offer to a rented list, and you'll be swamped with new business.
Unfortunately, nothing could be further from the truth. These days the cost of advertising, the declining quality of mailing lists, increased postage costs, and stiff competition make getting leads much more expensive and far more difficult than ever before.
This probably comes as no big surprise to you. Because if you've done any lead generation lately, you've probably produced mediocre results, if not a complete disaster.
Let's face it, if it was so easy to pull in hordes of new customers, everybody would be rich. But you and I both know that simply is not the case.
The problem is, regardless of what kind of business you're in, to keep growing and increasing your profits, you must keep bringing in a healthy flow of new customers.
With people moving, switching to your competition, and dropping out of the marketplace as their interests change, you're faced with a monumental challenge: either keep bringing in a steady stream of new customers or risk going out of business.
A Foolproof Way To Bring In More And More New Business
Fortunately, there is an answer. Over the past two years, I've tested and perfected TWO powerful lead generation mailing formats that produce explosive results. I've put these formats into a manual with foolproof step-by-step instructions called the New Business Power Marketing Program.
Frankly, these two deceptively simple formats work so well, you'll never again have to worry about getting all the new customers you need. In fact, many times when I've used these formats, the flow of new business has been so immense, I simply couldn't handle it all at once. I literally had to stop running the program! Be prepared, you may have to do the same.
Just as important, these formats won't cost you an arm and a leg to use, either. Besides producing phenomenal results, they're dirt cheap to put into action.
Here's The Difference That Makes This Program So Much More Profitable Than Anything Else You've Ever Seen:
I'll be very frank with you. The lead generation techniques that are being taught and used today just do NOT work. If they did, you'd be rich, not frustrated!
The problem is that the marketing books and the so-called "experts" continue to rehash the same twenty year old techniques. But here's something you can bank on: if those techniques aren't working for you now, there's no miracle that's going to make them work any better in the future. Stick with them, and you put your business at serious risk.
What's so different about the New Business Power Marketing Program is that two years and tens of thousands of dollars were spent to develop, test, and finely hone it into a blockbuster System that will literally BRING YOU MORE NEW BUSINESS THAN YOU CAN HANDLE.
As I mentioned earlier, the flow of new business can be immense when you use these powerful formats. Many times, they've produced such massive response, I actually had to cut back my program in order to keep up with the flow of new business!
The best news is, the New Business Power Marketing Program is incredibly simple and inexpensive to put into action. You could easily have it up and bringing in new customers within a week! And your marketing costs are just a fraction of what you'd pay to run ordinary lead generation programs that get mediocre results.
Here's How To Start Boosting YOUR PROFITS Right Away
This program was specifically designed to make sure you increase your sales and profits in the shortest time possible. These powerful formats can be put into action IMMEDIATELY.
All you need to do is spend about 30 minutes reading the manual that shows you how to put the system into overdrive immediately. Then, select the format that best suits your business and kick it into high gear.
The New Business Power Marketing Program works for any type of business. If you sell by mail, it will work like crazy. If you have a service business, it will grow your client list by leaps and bounds in record time. Do you own a retail store? Then get ready for an amazing surprise, because this program will increase store traffic like nothing you've ever seen.
The fact is, this program is so powerful and so flexible, I can't think of a single business that couldn't get immense benefit from it immediately.
The manual for this program is designed to get you up and bringing in more sales in record time. After quickly but thoroughly showing you why these two lead generation formats work so well, the manual gets right down to clear, step-by-step instructions on precisely how to use them in your business.
Here are the powerful advantages you'll gain by using this program:
You'll generate more HIGH-QUALITY leads than you ever dreamed of by using these two powerful formats. Each format is laid out and explained in comprehensive detail.
… You get samples of the two advertising pieces I actually use to generate tons of leads for my own business. All of the copy is there for you to use word for word. But that's just the start. Next, each sample piece is broken down block by block. Each block is thoroughly explained so you understand precisely why it works and why it's critical that you create your own pieces in the precise order that's given to you.
… Foolproof directions for customizing both formats to gain maximum advantage for your own business. The examples used in the manual to illustrate the techniques are the same pieces I use in my own business. And to make sure they'll work for your business, you get detailed instructions that take all the guess work out of customizing them.
You get all the details on how to customize BOTH formats for mail order businesses, retail businesses, and service businesses. Nothing is left to chance. Using this system, you'll be able to adapt each format to the specialized needs of your own business in about an hour. This lead generating system works for ANY business!
Start pulling in more sales and profits super fast. The manual for profiting from these formats is lean, tight, and right to the point. Quite frankly, it doesn't take all that much space to lay the formats out in comprehensive detail.
So your time is not wasted with a bunch of fluff or filler. What you get are both lead generation formats and precision instructions for using them to make the most money for your business.
Discover how to get prospects to actually pay you to have their name added to your house list. This technique eliminates all your costs and turns lead generation from a losing proposition to a lucrative profit center. Proven in the trenches, you'll love what it does for your bottom line!
BONUS! You also get a SPECIAL REPORT called, "Secrets of Converting More Prospects To Cash Paying Customers." This Report reveals insider information for getting maximum sales from the leads you generate. This is new information that's never been written about before. It's yours FREE, but only for the next 7 days!
Here's The Bottom Line…
The New Business Power Marketing Program gives you everything you need to hit the ground running and bring in truck loads of new business immediately.
Think about this for a minute. What would it be like to have the confidence of knowing your lead generation program is as effective as possible . . . that you never have to worry again about having enough business . . . that, at will, you can run circles around your competition and they'll never know what hit them!
How would you feel knowing you are one of a select few who can count on increasing your profits year after year rather than blowing a major hole in your bank account? How would you feel having to scramble to hire more employees to keep up with all the new business even if everyone else seems to be laying off their best people? I know you'd feel great!
This is precisely what you'll gain from this powerful new program. In this very real sense, the New Business Power Marketing Program will change your life and your employees' lives forever.
SPECIAL INTERNET COPYWRITING BONUS #32 Secrets To Writing Killer Net Ads - Bob Silber (ebook)

The Ultimate Marketing Techniques You Won't Find Anywhere Else! Writing Words That Scream "Buy Me" !
You Can Have The Best Product Or Service Mega Traffic To Your Site And Not Sell Squat !
You know it's true. Without A Compelling Sales Presentation You Are Dead In The Water, Period! That Is A Fact.
All That Is About To Change For You. You Will Now Have The Tools To Write A Compelling Ad Or Master Sales Presentation Every Time. One That Works Like Magic Whenever You Need It. Utilizing Unique Marketing Techniques You Won't Find Anywhere Else.
In the last 4 months I have read five or more books about writing ad copy and, without a doubt, your book "Secrets to Creating Killer Net Ads That Sell" was by far the best. It's because it doesn't just tell me how to write killer sales letters, it digs right down and SHOWS me exactly how to compose ad copy that really sells!
I have already increased sales on one of my products using a specific tip in your book. I now have your book's icon on the desktop of both my pc's. I will not be writing any more ad copy without it. You can quote me on that. Thanks for everything!
David Christensen hostmaster@pagematic.com www.pagematic.com |
The Net Is A "Marketing Palooza" If You Just Approach It Right !
You have heard people say that you can get rich on the Internet. I don't know that most of us can do that but I do know there is a lot of money to be made if you do it right. Professional Internet marketers, that have mastered the techniques of writing compelling ads and powerful sales presentations, quietly and consistently earn six figure incomes. It is not accomplished with some esoteric talisman and it is something you can learn to do with the knowledge in this book.
There is money to be made on the Internet but you need a compelling and effective sales presentation, regardless of your product or service, or you are dead meat. The beauty of the Net is that you have a virtual storefront, with a global presence, operating 24 hours a day without employees, high business rents, or the many other expenses associated with a retail operation, to drain your profits.
What a pleasant surprise after 2 yrs of being just a backend [sale] or buying just another rewrite of the same old stuff. Finally, something that gives you an edge, an insight to yourself. If you are selling reprint rights to this e-book please allow me the pleasure of owning a sure money maker. Keep up the good work Mr Silber. You are a breath of fresh air.
D.R. Lantz dvdlnz @yahoo.com |
Despite the awesome power of the Internet, why are 99% of the businesses failing?
The answer is you need to do what works and like everything else you need to spend a little money to make a lot more money. You can't just put up a website and be guaranteed instant prosperity. This ebook will show you exactly what you need to do and how to do it. Whether you need to start from scratch or just fine tune your ad or sales presentation, you will now have the tools you need.
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"I've read it twice and I have to say it's a wonderful book! No one should try to market products on the Net without reading your book first..."
Miguel Alvarez editor @e-ditorial.com www.e-ditorial.com |
BONUS #33 Dan Kennedy Copywriting Strategies
Over 2 hours of Dan Kennedy's Copywriting Mastery. What would it be worth to you to get into the head of a master copywriter. (on MP3)
BONUS #34 "How To Earn $10,000 a week with Direct Marketing" - Peter Sun 2 hour audio
Direct Marketing Expert Peter Sun reveals the very same strategies that he used to take him from being broke and desperate to making $272,012.00 a year working from home with NO staff or overhead Peter's parting words were, "If you have a goal to be a success, what I have done is paved the road for you. If you are willing to learn and put in the time, it's virtually impossible to fail in this business."
Well there you have it. 35 incredible bonuses plus 21 CD's and 2 manuals. Almost Overwhelming.
There's only one question that you may have unanswered is why am I putting so much into this program?
The Reason is because I've made a lot of money selling information, using the same formulas that you will learn, and I want you to have the same tools. And I know that if I provide good value for you, you will be back for more.
Just read through my feedback and see what others are saying!
Best of luck,
Vitaly Grinblat
My Success In A Box
Yep, I Know, This Ain’t Cheap
Given the investment I have in this accumulated know-how, given its value in use, and given that this is the only time in my entire life that I’m going to discuss it all, I’d be an idiot to attach a K-Mart price tag. Sorry, but it’s Neiman-Marcus time.
Only you can know if you are serious enough about a real approach to making big money in the information business to justify this.
I can’t guess. Only you can know.
How can you judge the "reasonableness" of this price tag? If you are in the business of selling information, then you’ll have to plug your ears and sleep through it all not to walk away with strategies you can quickly turn into large sums of cash.
So, for the sake of conversation, let’s say it’s a "mortal lock" you’ll put an extra $25,000.00 in the bank within 90 days of going through this Highlights Package. (I’d think more like $250,000.00, but let’s say $25,000.00.) Here’s the question: how big of a return on a 90-day CD would it take to get you in line at the bank? Or, do it this way: if your bank was selling a CD worth $25,000.00 at maturity 90 days from now, what would you cheerfully pay for it today? Would you pay $20,000.00? $15,000.00? Surely $10,000.00?
So how much are you willing to pay to get this? If you mentally bid less than $5,000.00, you’re silly.
Of course, if you’re not already up and running with an information business, so you can instantly cash in on what you’ll hear, then you might look at it like getting a "franchise" – or maybe, more like spending a couple days with Ray Kroc’s ghost, the current CEO of McDonalds and ten of the most successful restaurant owners in the world, if you were going to open up a burger joint. And what would you pay for that?
People paid $3,475.00 to attend the seminar. You’re getting the "Highlights Package" for more than 90% off of that investment – and no travel, no hotel. Frankly, were the position reversed, I’d grab this.
*****THIS IS FACT: there are at least 100 people who quite literally owe their million dollar or multi-million dollar yearly incomes as info-marketers to me. Either personally or through my materials, I opened the door for them the very first time. Or they found me after years of struggle and "flopping about". They built their products, ads, mailings, entire businesses on my methods and models. (As I was writing this, I talked with one who, in 2000, sold nearly 500 of his own information-product, at an average profit of $200.00 – that’s $100,000.00 – almost entirely via direct-mail, FAX and e-mail in his spare time, while going to school full-time! Within 2 years, he’ll be doing over a million a year.) ***************
Some comments from people who were at this seminar, and who’ve used these exact same strategies "piece-meal" as I’ve taught them at other times appear on the last two pages of this letter. Read them. Chew on ‘em. Why shouldn’t YOU join this unique group of information-entrepreneurs reaping such huge rewards?
Do You Need A Guarantee?
I would hope not. Given the mountain of evidence laid out here, and elsewhere if you wish to go look for it, you ought to decide "yea" or "nay" without need of guarantees. However, you do get a 45-day "free peak"; go ahead and get everything into your hands and you can quickly determine that it IS everything I’ve promised and much more – but then if you aren’t bowled over (I’ll be shocked), you can return it all for a 100% refund. You’re perfectly safe!
***THE WHOLE PROGRAM IS ON A CD-ROM***
********************Do NOT Wait Or Delay********************
A Final Thought....
To paraphrase that Cuban baseball player John Belushi used to imitate on Saturday Night Live, info-marketing been veddy, veddy good to me. I cannot imagine how else somebody with my background could have created financial independence from scratch, so early in life, had as much fun, and even had as much positive impact on the lives and fortunes of others.
I’d sincerely like you to have a similar experience; to be able to use my bank of knowledge about this unusual specialty to dramatically accelerate your achievement of whatever goals you have. That cannot occur if you miss out on this. It is up to you.
WHAT THEY SAID ON THE SPOT, ABOUT THE SEMINAR YOU MISSED.….
"Best idea from the seminar - WOW! This will put at least $10,000.00 in my pocket in the next 30 days. (Sorry Dan, no royalties!) I’ll definitely be at the next seminar."
- Rick Zimmerman, Fresno, CA
"I am stunned. Amazed. EXCITED. Three jam packed days of the best useable information I’ve ever gotten in one place. My ‘to do’ lists have ‘to do’ lists, yet I’m not the least bit overwhelmed. I’m walking away with a clear plan to turn my employee-heavy, management-burdened business into a profit-making machine…you’ve set me free!"
- Elizabeth Moreland, Orange City, FL
"Dan is truly passionate about helping people to do what he does, sharing his knowledge and expertise tirelessly. We are fired up…we got answers."
- Pamela Bower, Dodge City, KS
"I used one of Dan’s ideas to turn work I’d done for a client into an information product that immediately doubled my income. Now, after this seminar, I’m going to have to double my projections for next year. I’m not easily impressed, but today I am astounded."
- Shelley Stuart, London, Ontario, Canada
"There’s a lot of opportunity in the information-products business, but finding the path to success can be like wandering into the forest in ‘The Blair Witch Project.’ Dan’s seminar saved me from a lot of frustration, wasting a lot of money – and most important – wasting a lot of time. In my market, I could never have afforded to waste the time it would have taken me to learn everything that was covered in just three days."
- George Columbo, Winter Springs, FL
"I got more than my money’s worth during the first three hours…the first four pages of the Manual alone showed me how to make my niche product into five other niche markets – that alone will easily make me an additional million dollars in the next 8 months…"
- Ernesto J. Fernander, Lutz, FL
"I’ve been a Marketing Director for nearly ten years. I know quite a bit. My promotions pulled results - bosses and clients loved me. I was NOT aware of how much I didn’t know. That bell rang for me around 8:07 AM Thursday and it has kept on ringing!…I cannot recommend this Program strongly enough. Do whatever you have to do to hear this man, and be prepared to have your old, staid ideas flushed from your brain…I’ve just spent an hour, long-distance, hotel rates and all, to tell my husband about my plans. After listening carefully, asking a few questions, just hearing the tip of the tip of the iceberg of information I’ve gotten in the last 24 hours, he got it! He’s even got another 4 or 5 distinctive niche-specialized products in mind for us to do together. He referred to Dan as the Charles Manson of Direct-Response. Well, let me tell you, if loving Dan is wrong, I don’t want to be right. I’ve been through seminars, courses, conferences, etc. umpteen times and have NEVER been as excited as I am right now – 2:00 AM. Between the raw Kennedy knowledge, tried and proven techniques, 4 pounds of examples, checklists, guest panelists, this seminar is worth every penny, every back ache, every under-eye bag and dark circle…in fact, if Dan required my first born child in exchange for the information he has given, I’d pay to have a reversal of my tubal ligation…I think the most profound result of these three days with Dan is the realization that this entire business of information marketing isn’t something just for other people – it’s for me, too.
- Bridget Campbell, Coeur D’Alene, ID
WHAT KIND OF RESULTS WERE ATTENDEES OF THIS SEMINAR ALREADY PREVIOUSLY GETTING FROM DAN’S METHODS?
"I adapted a letter from MAGNETIC MARKETING for my upholstery/drapery business, mailed it to my past customers and brought in $42.00 for every $1.00 I spent mailing it. Brought in $27,494.00 in 21 days. That was all over and above our normal sales for the month!
- Rick Zimmerman, Fresno, CA
"I’ve been buying and using Dan Kennedy’s products since 1987. Using Dan’s techniques, I’ve increased sales 12-times. 1,200 %!!!
- Steven Swanson, Largo, FL
"Last December I read in an earlier newsletter of Dan’s about the importance of creating urgency in your offer. I added a "P.S. to my own letter with a reason for urgency. I mailed to 167 banks (my prospects) and got 16 responses (10%) resulting in 6 orders totaling over $16,000.00 all from a $200.00 investment. Just making this addition to my sales letter doubled the results.
- James A. Johnson, Minneapolis, MN
"For 10 years as a consultant, I’ve been developing programs for clients one at a time. I’ve got a whole wall of individual binders with customized training programs and I own them all. After listening to Dan for 40 minutes I smacked myself in the head and said, "How stupid am I?" I took just one of those binders off my shelf, re-packaged it, sent out a direct-mail piece about it to just 2,500 from a niche market of 12,000 and instantly made over $30,000.00. I’ve been sitting on a goldmine with a pick axe and shovel but Dan’s given me the heavy-duty mining equipment."
- Shelley Stuart, London, Ontario, Canada
"I attended Dan’s 1998 SuperConference. It cost me twice as much as any other attendee because I had to travel 26 hours, jump on 5 planes, squished like a sardine. Also my Australian dollar was worth half the U.S. dollar. Although overcome by jet lag and struggling to stay awake, I learned about two strategies that directly enabled me to increase the sales of my mail-order business by 86%, and increase my profits by 300%, which in turn enables me to sell the business I had started with zero for $420,000.00. Now I have started another mail-order company that is already worth more than a million dollars." (Note: Mal not only attended this info Marketing Seminar in July but is returning again for the October SuperConference.)
- Mal Emery, Scarborough, Perth, Australia
PROOF POSITIVE THAT DAN KENNEDY'S STRATEGIES FOR "INFO-PRODUCT ALCHEMY" CAN MAKE YOU RICH
Sampling Of Clients (Past/Present):
| RON LE GRAND* |
Author of numerous books, cassettes and courses for real estate investors. |
CRAIG PROCTOR
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#1 ReMax real estate agent in the world for several consecutive years and, based on that success, a trainer/coach and publisher of info-products for the real estate industry. |
LINDA MILES
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One of the leading consultants to the dental profession. (Listen to her comments on the 'Spill The Beans' Tape.) |
T.J. & EILEEN ROHLEDER*
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Publishers/marketers of how-to courses, audio tapes and complete "business in a box" products for opportunity seekers. |
| CHAUNCEY HUTTER* |
Publishes info-products for tax preparers and accountants. |
GUTHY-RENKER CORP.
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Publishes/produces info-products marketed primarily via TV, including Think And Grow Rich, Tony Robbins' Personal Power, Kathy Smith Weight Loss System, Covert Baily Fitness, etc. |
OPEN UNIVERSITY (LARRY PINO) |
Publishes books, tapes, high-priced courses for individual entrepreneurs in the cash flow industry (mortgages, factoring, etc.) |
| U.S. MORTGAGE |
Publishes courses and "business in a box" type products. |
*Platinum Members
A FEW OF THE CLIENTS I HAVE LITERALLY LAUNCHED IN THE INFO-PRODUCTS BUSINESS:
Pamela Yellen, Prospecting & Marketing Institute
You'll hear Pamela on the "Spill The Beans" Tape. For a number of years, she sold her info-products only via "manual labor", at speaking engagements, and while she still does that, she has developed a much larger income stream from direct marketing of an expanded line of info-products for her original niche, and an entirely separate, second info-products business for another niche. The income and the freedom from a grueling travel schedule allowed Pamela and her husband Larry to relocate from Phoenix to Santa Fe, New Mexico, build their dream home there, and now operate their business from home with zero staff.
Jeff Paul
You must know the Jeff Paul story, and you've probably read the book, "How I Make $4,000.00 A Day Sitting At My Kitchen Table In My Underwear." As Jeff will freely tell you, he was failing miserably in info-product marketing when he came to the first of my SuperConferences, and I personally gave him a short list of corrective measures to re-invent his product, fix his advertising and turn his business around. His income skyrocketed in a matter of months to over $100,000.00 a month. He subsequently built several successful info-products businesses, sold one for a very substantial profit, and has become a highly paid, much in demand consultant. He has a very strict set of "rules" about how he wishes to live his life, and designs his business activities to support that chosen lifestyle.
Chauncey Hutter Reed Hoisington Bill Glazer
Chauncey, Reed and Bill all have this in common: they were very successful in their own fields --- tax preparation, mortgages, clothing stores, respectively --- and were, in part or whole, excelling at the use of direct-response advertising and innovative marketing. At my urging and with my personal consulting, each launched their own info-products business within their industries. To-date, Reed has had the greatest success, often exceeding $60,000.00 in monthly revenue, and developing very innovative means of getting free lead generation advertising via joint venture, sponsorship and co-op advertising arrangements.
CURRENTLY I HAVE CLIENTS AND/OR PLATINUM MEMBERS SELLING INFO-PRODUCTS AND MAKING BETWEEN $100,000.00 AND OVER $1,000,000.00 A YEAR TO THE FOLLOWING NICHE MARKETS:
| •Auto Repair Shop Owners |
•Heating/Air Cond. Contractors |
| •Carpet Cleaners |
•Landscape Contractors |
| •Chiropractic |
•Mortgage Brokers |
| •Clothing Store Owners |
•Real Estate Agents |
| •Dentistry |
•Restaurant Owners |
| •Florists |
•Tax Accountants |
"STUDENTS" OF MY METHODS, ATTENDEES OF PAST SEMINARS AND INNER CIRCLE MEMBERS ARE IN MANY OTHER DIFFERENT INFO-PRODUCT BUSINESSES, INCLUDING:
• "Speed Seduction" .....you may have seen Ross Jeffries on Oprah, Sally Jesse Raphael, etc. ; his ads run regularly in men's magazines. Ross markets info-products on "picking up women." His "Speed Seduction" program carries a price tag of nearly $500.00.
• "Weight Loss Secrets Of Las Vegas Showgirls".... Dr. Scott Lewis is actually a chiropractor whose first info-products (books and audio tapes) have to do with "follow-through motivation" re. diet and exercise, and hundreds of thousands of those products have been sold in conjunction with several different TV infomercial products. His newest venture is marketing these new videos he recently produced.
• "Wealth Secret Of A Desperate Iowa Housewife" ..... Louise Nielsen turned her true story of starting a housecleaning business broke, with a bucket and sponge, and building up, and selling, a multi-million dollar company into an info-product that has been profitably advertised and sold for nearly 4 consecutive years.
• "Let A Pro Teach Your Son To Hit Home Runs".....a former pro ballplayer has developed a business selling how-to videos, audios and manuals to parents of Little Leaguers. He has gone from one product to twenty, and a million dollar a year business!
MY PAST INFO-PRODUCT CLIENTS HAVE INCLUDED:
• The largest publisher of test prep guides for postal service, other federal jobs, police dept. jobs, etc.
• A national association of professional hypnotists
• A 10-million-dollar a year mail-order marketer of alternative health books
A Few Of The INFO-PRODUCTS & INFO-PRODUCT BUSINESSES I'VE HELPED BRING TO LIFE:
• A bestselling book on improving eyesight
• An audio-tape program by fitness guru Covert Bailey
• A memory improvement course
• The leading audio/video program on back injury prevention in the workplace
• The #1-selling collection of audio, video, and multi-media theft control training programs for the supermarket, convenience store and drug store industries.....over 5,000 CEO and Corp. Training Directors signed as newsletter subscribers in first year of publication.....
• A comedy newsletter for radio disc jockeys
• A complete time management system
• New "Psycho-Cybernetics" branded products sold in bookstores, on line, by Nightingale-Conant and in other catalogs
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WHAT MIGHT YOU LEARN FROM ALL THIS EXPERIENCE?
In this business, it only takes one great idea to make a million........
WHAT WILL YOU DO WITH A WHEELBARROW FULL OF 'EM?
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I DARE YOU TO READ THESE INDIVIDUALS' COMMENTS AND NOT FEAR MISSING OUT ON THESE RECORDINGS!
T.J. & EILEEN ROHLEDER M.O.R.E., Inc.
(Info-products and business opportunities)
"Thanks in large part to Dan Kennedy's guidance, methods and strategies we are going to break the Five Million Dollar yearly sales mark, for the first time in the history of our company."
JOHN LA TOURRETTE Warrior Publications (Personal growth, mental toughness and martial arts publications)
From 1992: "It seems like, after 14 years of 'hoping' and struggling, you've finally shown me how to make real money from selling my information. Things are now happening I never thought were possible. Dan - you are one of the handful of people who really got me started."
From 1999....."We've sold 3,407 videos in the "Kahuna Warrior Mind" series in the last 4 weeks alone! We pull in $33.00 plus S&H for each video. And of all the purchases, we've had only 17 choose the "Silver" package, and 9 of those upgraded to "Gold" as soon as they watched the "Quick Start Video". Most of the rest buy the "Gold", but are immediately sold up to "Platinum" - for another $97.00."
(DAN'S NOTE: That's over $112,000.00 in business - about $4,000.00 A DAY....wouldn't you like to know how to do this?)
GREG RENKER Guthy-Renker Corporation (TV Infomercials incl. Tony Robbins, Victoria Principal, Kathy Smith, Covert Bailey, etc.)
"We try never to make an important marketing decision without consulting Dan Kennedy. While our use of his services is not restricted to 'information products', there is no doubt that Dan Kennedy has more real knowledge about successfully marketing such products than anyone else."
(DAN'S NOTE: the Guthy-Renker Corp. has paid me nearly a half-million dollars in fees and royalties, in a consulting relationship dating back to their very first infomercial.)
JOE POLISH Piranha Marketing, Inc. (Info-products for service industries)
"Here's a much deserved testimonial. I should have sent you this formal thank-you sooner, but I've been so busy making money with all the killer marketing stuff I've learned from you, I haven't taken the time. Anyway, my relationship with you is directly responsible for over $500,000.00 in sales in less than 2 years."
I first made money selling information by mail in 1972. Following is a summary of many of my experiences with different media for selling information. But note this: I'm learning something new and useful everyday; I'm not teaching "history".
About Product Development
I have built product for Entrepreneur Magazine, Hume Publishing, Guthy-Renker, Group M Marketing, Nightingale-Conant, and a number of other companies......co-authored product with Tony Robbins, Jeff Paul, Pamela Yellen, Dr. Maxwell Maltz......and ghost-written product for over a dozen authors/speakers. Over the years, I have created and sold over 100 different info-products of my own. My own products have been sold in over a dozen different companies' catalogs, in joint-ventures with magazine and newsletter publishers, even on TV. The very first info-product I ever created, in 1973, sold over 1,000,000 copies. I developed an entire collection of info-products for the chiropractic and dental professions, sold via seminars and direct-mail in 1983-1987, then licensed to another entity and sold by that firm for several years, then bought back, up-dated and re-licensed in 1998. For several years I was the CEO of a custom cassette manufacturing company which, at the time, produced products for roughly 1/3rd of all the professional speakers in North America. Three years ago, I organized The Psycho-Cybernetics Foundation, and we have developed a new home study course sold by direct-mail, a new audio product sold by Nightingale-Conant and in SkyMall catalogs, and a new book sold in bookstores. I am currently developing new info-products for test advertising this year in the horse racing industry.
About Magazine Ads
The first full-page ad I created for a client (in 1975) ran every month in dozens of magazines for a month. The first full-page direct-response ad I created for my own products (in 1974) provided a 4-1 (400%) ROI and ran until the product was unavailable. More recently, in one category, for several months, 11 of 63 full-page ads in one national magazine were written by me, for 11 different clients! I have created full-page ads for info-products that have produced as much as 9-1 ROI via 1-step selling, and, in total, that have sold well over 25-million dollars worth of various info-products. My full-page ads for clients as well as my own products have appeared repeatedly in Success, Entrepreneur, Money, Moneymaking Opportunities, all major airline magazines, as well as diverse publications including Golf Digest and Prevention.
About Direct-Mail
I have been paid as much as $72,000.00 in fee + royalties in one year, for writing one sales letter - and paid more than $50,000.000 each for a number of sales letters. Over the past 5 years, my sales letters have either become my clients' "controls" or beat their "controls" over 80% of the time. In 1999, one client, selling an audio/video info-product, made over $200,000.00 in profits from mailing one of my letters to less than 30,000 prospects. With case history after case history, I have successful, profitable sales letters to show for nearly 100 different clients, projects and info-products. Millions and millions of pieces of direct-mail created by me have been mailed. Even top freelance copywriters have purchased my products about copywriting. My book THE ULTIMATE SALES LETTER has been continuously available in bookstores since its first publication in 1991. The sales letter developed with my assistance by Nightingale-Conant for 'The New Psycho-Cybernetics' product made that N/C's #1 best-selling personal development program of 1999.
About Television
The infomercial I wrote and produced for U.S. Gold still holds the record for longest-running lead generation show for a business opportunity (7 years), and it made the client a millionaire+. I have had numerous successes and even more failures in the infomercial field, spanning 11 years. I have been a guest expert on panels at the national conventions of both the National Infomercial Marketing Association and the Direct Marketing Association, and had articles published re. infomercials in both TARGET and DM NEWS.
About Audio Tapes As Sales Tools
I have created some of the most successful tapes used as sales tools ever used. For a product of my own ('The Money/Business/Success Course'), my 90-minute audio tape sold over $500,000.00 worth of courses in 18 months, with an average conversion rate of 15%. More recently, I developed three different "recruiting tapes" for two different MLM companies and, in total, over one million of those tapes have been distributed.
About Video Tapes As Sales Tools
I have written and/or turn-key produced "video brochures" for MLM companies, business opportunity and franchise companies, home study course publishers, as well as a variety of consumer products. Consulting clients specific to this have included the Amway Corporation and ICS, International Correspondence Schools.
A Very Small Sampling Of The Important Topics
That Are Covered On These Tapes:
1. Prolific product development
2. Three biggest mistakes made when putting together info-products
3. Acquiring product or product content from others
4. Finding, hiring and using freelance researchers and writers
5. Finding, hiring and using ghost-writers
6. Where to find experts by-the-boatload who will cheerfully contribute to your info-products, free (pay them nothing, not even a royalty)
7. How to create products that have exceptional sales appeal
8. How to create products that have a "sales story"
9. How to create products that others will want to sell
10. Command exceptionally high prices and maintain high margins
11. How to create and sustain a continuity program and "lock in" stable monthly cash flow and income
12. How to "build in" content and mechanisms in one product that automatically sells another
13. How to get a higher price via "limited continuity": a different way to package and sell a high-priced product
14. How to get a 6-tape album done in 1 day: from idea to finished product
15. How to read -- the daily newspapers, trade journals, etc. --- for good info-product ideas, titles, content
16. Rapid Research: how to get all the raw material you need for a new info-product organized in one week
17. How to set product prices (for maximum profit)
18. A discussion of product media incl. CD's, Audio, Video, Print, etc.
19. Delivery of info-content to customers via the Internet
20. What to "build in to" info-products to minimize returns and refunds
21. How to add a lot of perceived value to products at little or no cost
22. How to get and use Public Domain material free
The Newsletter Business
23. Why, when and how to profitably use a "free" newsletter
24. How to build a paid circulation newsletter business
25. Renewals: what works, what doesn't
26. How to make "content" for a really good newsletter easy (4 tactics)
Multiple Income Sources
27. How to license your products for non-competitive use by others
28. Pros, cons, dangers, details of international or territorial licensing
29. Re-cycling old product for new income
30. Marrying info-products with info-services
31. How to get paid for access to your customers: exploiting the Toll Booth Position
Business Operations & Financial Success Strategies
32. How to identify, nurture and exploit the Hyper-Responsive customer
33. How to minimize customer service without creating customer dissatisfaction
34. Outsourcing: options, problems, quality control
35. Five Poisonous Patterns that destroy successful info-product businesses: how my clients have shot themselves in the foot
36. Rapid Market Research: 5 things to do, to get a more thorough understanding of a target market
37. How to use continuity-type products to create stable, predictable cash flow AND equity AND more valuable customers
38. What to do to extend the life span of an info-biz in a small niche
39. A discussion of the Publish-On-Demand approach to the business
40. Legal Hazards specific to info-products
41. Long-Term Vision: how to create Wealth via info-products
42. Will "books" be extinct? - Paper-n-ink vs. the Internet
43. How to use an info-products biz to make any vacation anywhere tax-deductible
44. How info-marketers have successfully "re-invented" themselves after saturating a market
45. How to test an idea as quickly and cheaply as possible
Advertising & Marketing
46. Why, when and how to use Self-Liquidating Lead Generation
47. 1-Step advertising: appropriate uses, effective techniques
48. Multi-Step Marketing: appropriate uses, effective technique
49. A look at info-marketers' use of Celebrities and Celebrity Endorsements
50. How to get FREE Celebrity Endorsements
51. Ten different ways to use Testimonials
52. Offer Options: how to structure the most appealing Offer
53. When and how to change the offer during a marketing sequence
54. Payment Terms: variety of ways to structure and present payments
55. How to write, present and manage Guarantees, to maximize sales
56. How to use Premiums to drive the sale
57. How to best utilize new marketing technologies incl. tele-conferences, recorded messages, broadcast FAX, broadcast Voice Mail, e-mail
58. How to create Credibility for info-products
59. How to create Believability for info-products
60. 14 Steps to "World Class Expert" status
61. How does "brand identity" work in the info-products business?
62. How to make a fortune giving your info-products away for free
63. Info-product sales strategies from "E.R.", the Mafia, the devil, James Bond, Ed McMahon, Ted Turner
Radio & Television
64. The changed and changing face of the infomercial world
65. The only sensible way for an info-marketer to use TV right now
66. How to use "talk radio" to test......to market
67. How to sell a million dollars of info-products a year doing interviews at home, sitting on your patio
68. Lead generation via spot radio advertising
Trade Secrets
69. In the past 3 years, Platinum Inner Circle Members, all info-product marketers, have paid over $200,000.00 in fees to attend their meetings, to share "what works", and combined, these Members have sold well over 50-Million Dollars of info-products during that time period. Without violating specific confidences, many of the discoveries made, "guinea-pig'd" and shared by these marketers are shared on these tapes.
70. The 5 secrets of creating "Customers For Life", each with value exceeding thousands to tens of thousands of dollars.
71. Why, when and how to compete with yourself in a given market
72. How to get top-drawer direct-response copywriters to work for you for free
73. How to periodically set up "Giant Pay-Days" within your Info-Product Business
74. Exit Strategies: 5 ways info-biz owners extract large "walk away money" from their businesses, when the time comes
75. A Lifetime Of Homework: my personal daily/weekly/monthly reading list....what every info-marketer must read
76. 7 Million Dollar Lessons About Customer Behavior That I've Observed In Horses - just paying attention to this "Big 7" will save and make you a ton of money
77. Copywriting: as you know, two years ago I conducted a complete seminar exclusively about copywriting - here we will review and examine the critically important keys as they relate specifically to selling info-products
78. How to virtually GUARANTEE that a new info-product and the marketing of it will be successful and profitable. Exactly how to write yourself an "insurance policy" against loss or failure.
***THE WHOLE PROGRAM IS ON A CD-ROM***
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