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Buzz Marketing with Blogs For Dummies (For Dummies (Bus

Item condition:Brand New
Ended:Nov 24, 200909:57:34 PST
Price:US $6.72
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Item number:380171522993
Item location:Grand Rapids, Michigan, United States
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Item specifics - Nonfiction Books
Author: Susannah GardnerPublisher: For Dummies
ISBN-10: 076458457XSubject: Business & Economics
ISBN-13: 9780764584572Topic: --
Format: PaperbackLanguage: English
Publication Year: 2005Condition: Brand New
Special Attributes: --  
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Series:For Dummies (Business & Personal Finance)

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Length:338 pages
Height:9.0 in.
Width:7.3 in.
Thickness:0.8 in.
Weight:19.2 oz.

Publisher's Note
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion

If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to:

  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Industry reviews
"&#8230;explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising." (<i>VNU</i>, 26<sup>th</sup> May 2005)


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Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))

Product Category : Books
ISBN : 076458457X
Title : Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))
EAN : 9780764584572
Authors : Susannah Gardner
Binding : Paperback
Publisher : For Dummies
Publication Date : 2005-04-08
Pages : 360
List Price (MSRP) : 24.99
Height : 0.8700 inches
Width : 7.4000 inches
Length : 9.0600 inches
Weight : 1.1900 pounds
Keywords : All Amazon Upgrade, Business & Investing, Computers & Internet, For Dummies, General, General AAS, Web Marketing, Blogging & Blogs, Paperback, Printed Books
Condition : New

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