OPEN WIDE HOW HOLLYWOOD BOX OFFICE BECAME AN OBSESSION

Increase Sales by 18% and double your hits - Vendio Gallery

From Publishers Weekly
Two Variety editors open readers' eyes wide to the inside story of Hollywood's relentless pursuit of fast maximum bucks in this engaging, informed look at the major films of the 2003 July Fourth weekend

Three big movies clashed at the box office from Wednesday, July 2, to Sunday, July 6: Terminator 3, Legally Blonde 2 and Sinbad

Hayes and Bing, writing smoothly together, consider each film primarily as a business product, bringing unprecedented attention to the massive marketing campaigns engineered by the respective studios (T3: Warner; LB2: MGM; Sinbad: DreamWorks)

They follow Schwarzenegger through the publicity grind; sit with Mission Valley girls for a test screening of an early trailer for LB2; scrutinize the performance of DreamWorks marketing chief Terry Press at ShowWest in Las Vegas as she defends the hand-drawn Sinbad in the era of Shrek

Visits to myriad locations brighten the narrative (Technicolor's film processing plant; Schwarzenegger's vast office), while a smart history of blockbuster cinema, which the authors trace back past Jaws to Joseph E. Levine's Hercules and 1953's The Beast from 20,000 Fathoms, deepens it

In this excellent book that's a must read for anyone passionate about the film business or cultural trends, the authors have created an intricate, suspenseful and learned chronicle of the confluence of money and art
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved

The New York Times
"It gives a fairly clear picture of how the realities of the marketplace affect what movies get made . . ."

a

---

On May-30-06 at 00:12:17 PDT, seller added the following information: