Guerrilla Marketing Online Guide to Internet Profits - eBay (item 400056334656 end time Nov-28-09 01:16:19 PST)


This listing has ended. Item:Guerrilla Marketing Online Guide to Internet Profits

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Item specifics - Nonfiction Books

Author:	Charles Rubin, Jay Conrad Levinson	Publisher:	Houghton Mifflin
ISBN-10:	0395728592	Subject:	Business & Economics
ISBN-13:	9780395728598	Topic:	Marketing
Format:	Paperback	Language:	--
Publication Year:	1995	Condition:	Very Good
Special Attributes:	--

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Detailed item info

Synopsis
This title not only orients readers to the Internet by demonstrating how to apply the authors proven marketing tactics to this frontier, it also unveils new weapons for launching attacks and promoting business electronically. It is a definitive, A-to-Z guide that provides readers with everything from the practical use of software to explanation of Internet culture.
Size
Height:	9.3 in.
Width:	6.3 in.
Thickness:	0.8 in.
Weight:	14.4 oz.

Publisher's Note
A straightforward guide for small- and medium-sized businesses demonstrates how to promote such businesses electronically on the Internet while applying proven marketing tactics and explaining how to use various software packages. Original.
Industry reviews
Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers. J. P. Miller, GSLIS, Simmons Coll., Boston Adams

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Title: Guerrilla Marketing Online - The Entrepreneur's Guide to Earning Profits on the Internet by Jay Levinson and Charles Rubin

Jacket ? - NA

Cover ?- Very Good condition.

Inside Tears, Creases or Markings ?- * No tears, creases or markings (other than the library markings - see below)

Retired Library or School Textbook ?--* Yes, the book is a retired business library book with a small number on spine and an owner's stamp on the inside. There is not a card pocket.

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