The Guerrilla Marketing Handbook by Jay Conrad Levin... - eBay (item 400082403933 end time Nov-04-09 10:49:32 PST)


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Item specifics - Nonfiction Books

Author:	Jay Conrad Levinson, Seth Godin	Publisher:	Mariner Books
Edition Description:	Illustrated	ISBN-10:	0395700132
Subject:	Business & Economics	ISBN-13:	9780395700136
Topic:	Marketing	Format:	Paperback
Language:	English	Publication Year:	1994
Condition:	Very Good	Special Attributes:	--

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Detailed item info

Synopsis
This newest volume in the series will guide the aspiring guerilla marketer beyond inspiration and into the world of specific action. The first section takes the reader through the bewildering process of developing a marketing campaign and then offers detailed descriptions of more than 100 specific marketing tools--from contests to affinity programs, from direct mail to billboard advertising, and presenting anecdotes, contact names, addresses, graphics, rules of thumb, and more.
Size
Length:	379 pages
Height:	10.0 in.
Width:	8.3 in.
Thickness:	1.2 in.
Weight:	32.8 oz.

Publisher's Note
At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos. This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

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Condition: Used-Very Good. Minor scratching on back cover.

What do our Condition Descriptions mean?

Brand New: New, unread.
Like New: Book is in excellent condition, with very minimal shelf wear. Suitable to be given as a gift.
Very Good: Book is in great condition overall. Spine is tight with all pages and cover in tact. No rips, creases, or markings inside. Some shelf wear, typically light, that includes dust jacket curling, smudging, small creases & bumping. May have remainder mark or an old price tag.
Good: Book has clearly been read. Shows moderate shelf wear, dust jacket curling, smudging, bumping, chipping, creasing & marginalia. May have remainder mark or an old price tag. Dust jacket may be missing.

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Will usually ship within 2 business days of receiving cleared payment.	Seller charges sales tax for items shipped to: AL(8.0%) .

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